US Customer Marketing Senior Manager for Zoetis Diagnostics. Developing marketing strategies to drive customer acquisition and retention in the US market.
About the role
- Associate Director leading innovative cardiometabolic marketing strategies at Novo Nordisk. Collaborating across teams to differentiate and drive product growth in a competitive market from South Africa.
Responsibilities
- You'll be leading a high-performing team of 7-8 marketing professionals to develop and execute breakthrough cardiometabolic marketing strategies that differentiate us from competitors in the market
- Designing and implementing innovative marketing plans that support our cardiometabolic product growth and brand positioning, including the exciting launch of Wegovy
- Leading cross-functional collaboration across Sales, Medical, Market Access and other commercial teams to ensure cohesive campaign execution that delivers results
- Leveraging advanced data analytics and digital media to identify emerging market trends, consumer behaviours, and opportunities to outmaneuver the competition
- Overseeing the creation of compliant, high-impact promotional materials and pioneering creative campaigns that enhance brand visibility
- Driving product performance through strategic P&L management, monitoring profitability and ROI while adjusting tactics to optimize financial outcomes
- Building strategic partnerships and exploring innovative go-to-market approaches that work within pharmaceutical regulations but think beyond traditional pharma constraints
- Managing pricing strategies, product launches, and the full marketing mix to maximize market share and establish clear differentiation in the cardiometabolic space
Requirements
- Minimum a Bachelor's degree in Marketing, Business Administration, or related field
- 8-10 years of experience in brand marketing within FMCG, consumer, aesthetic, dermatology, or pharmaceutical sectors
- Minimum 5 years in senior leadership positions with a proven track record of leading teams and delivering strategic business results
- Demonstrated success in developing innovative marketing strategies, overseeing product development, executing advertising campaigns, and conducting market analysis
- Strong data-driven decision-making skills with the ability to interpret sales data, customer feedback, and performance metrics to adapt strategies quickly
- Exceptional stakeholder engagement abilities – you'll be working with retail and channel partners, healthcare professionals, media partners, and cross-functional internal teams
- A mindset that's adaptable, sees opportunities, open to new approaches and solution-oriented
Benefits
- Health Insurance
- Paid Time Off
- Flexible Work Arrangements
- Professional Development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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