Hybrid Senior Activation Marketing Specialist, P&F

Posted 23 hours ago

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About the role

  • Activation Marketing Specialist implementing marketing strategies to drive brand awareness and customer engagement in healthcare. This role focuses on digital content and SCRM strategies within a hybrid setting.

Responsibilities

  • Lead digital content strategy and implementation across key social platforms to build brand presence, drive engagements and elevate key products’ awareness.
  • Develop and implement SCRM strategies to deepen customer relationships, enhance customer loyalty and maximize lifetime value across the existing user base.
  • Partner with retail sales to optimize in-store sales tools and materials that enhance the customer experience and improve conversion efficiency.
  • Monitor social and cultural trends to identify timely opportunities for brand relevance and audience engagements.
  • Collaborate with cross-functional teams to ensure seamless customer experiences across touchpoints during recurring purchases.

Requirements

  • Bachelor’s degree or above.
  • At least 5 yrs experiences in marketing, strong background in digital marketing is preferred.
  • Experiences in electronic home appliance, durable goods, water purification, or decoration/building materials industry is preferred.
  • Strategic thinker with a data-driven mindset and the ability to translate insights into actionable marketing plans.
  • Strong communication and cross-functional collaboration skills.
  • Familiarity with social platforms.
  • Good written and oral English.
  • Hands-on, energetic and result-driven; Positive, work with passion and ownership.

Benefits

  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Remote work options

Job title

Senior Activation Marketing Specialist, P&F

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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