Retail Execution Lead responsible for executing marketing programs across North America. Ensuring high - quality execution and cross - functional coordination in consumer and retail marketing.
About the role
- Client Marketing Associate role executing client marketing initiatives across the EMEA region for a leading financial institution. Collaborating with sales and marketing teams to support business objectives.
Responsibilities
- Assist in the execution of paid campaign activities to support broader Institutional marketing campaigns, developing promotional assets aligned to messaging strategy, and managing to deadlines in partnership with performance marketing team members.
- Develop and manage email campaigns using Marketo, from briefing through deployment, including list management, content creation and coordination, testing, and reporting
- Partner with sales and Integrated Campaigns to develop dedicated campaign segmentation strategies
- Monitor campaign performance and provide regular reporting on key metrics
- Support the planning, promotion, and execution of institutional webinars across EMEA
- Develop webinar content specific to institutional investors in partnership with product marketing and investment teams
- Coordinate webinar logistics including registration pages, reminder sequences, pre-event promotion and post-event follow-up
- Track webinar attendance and engagement metrics
- Assist in the management and execution of events across the EMEA region
- Coordinate with Sales/Marketing teams to ensure event objectives align with business priorities
- Develop pre-, during-and, post-event marketing strategies, content and experiential promotional material and content in partnership with Senior Events Specialist
- Work closely with Client Marketing and Sales teams and other Partners/Key stakeholders to understand market needs and priorities and to ensure aligned execution of the marketing plans for EMEA
- Collaborate with the broader NTAM marketing team, centers of excellence functional marketing teams, product and investments stakeholders to ensure alignment on messaging, tactical development and campaign execution
- Ensure effective, proactive communication of upcoming marketing campaigns and programs across stakeholder teams.
- Communicate regular updates on campaign performance
- Identify opportunities for optimization based on performance data and adjust tactics accordingly.
Requirements
- Experience with webinar platforms (ON24 preferable) and Marketing automation platforms (Marketo preferable) and CRM platforms (Salesforce preferable)
- Experience working with global or regional marketing teams
- Knowledge of financial services compliance and regulatory considerations for marketing communications
- General understanding of investment products and markets
- Strong organizational and project management skills with ability to manage multiple initiatives simultaneously with an eye to deadlines
- Excellent written and verbal communication skills
- Experience in campaign asset development across digital platforms: email, web, social, etc.
- Proven ability to work collaboratively with Sales teams and cross-functional stakeholders
- Detail-oriented with strong execution capabilities
- Comfortable working in a fast-paced environment and adapting to changing priorities
- Strong collaboration skills, with the ability to integrate varied perspectives for improved outcomes
- Familiarity with email campaigns and lead nurture strategies
Benefits
- Flexible and collaborative work culture
- Career mobility opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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