Consumer Marketing Specialist at O’Neill Vintners & Distillers driving planning and execution of marketing initiatives. Focus on brand activations, events, communications, and partnerships.
CN
Hybrid Marketing Research Officer – Training
Posted 3 months ago
About the role
- Stage en études marketing à la Chambre d'agriculture de Normandie, évaluer le marché et proposer des solutions innovantes. Travaille en lien avec responsables pédagogiques et chargés de mission marketing.
Responsibilities
- Evaluate the agricultural training market in Normandy: stakeholders, existing offerings, and the positioning of the Chambers.
- Build on methodologies and survey results already conducted within the Network.
- Gather the expectations and needs of farmers who rarely or never take training (through surveys, interviews).
- Identify and analyze their barriers (logistical, pedagogical, economic, etc.).
- Propose innovative educational solutions (webinars, video capsules, hybrid formats, etc.).
- Propose a commercial action plan to attract new farmers to training and potential developments for our training offer.
Requirements
- Higher education in marketing, training engineering, or an agricultural/agro-engineering student
- Valid driver's license (category B)
- Market/needs analysis: Ability to conduct qualitative and quantitative surveys (questionnaires, interviews)
- Proficiency with analysis tools (Excel; survey software or CRM tools a plus)
- Knowledge of methods for analyzing customer expectations (segmentation, personas)
- Communication and writing: Clear, concise writing (reports, recommendations)
- Ability to simplify data to make it understandable
- Marketing and pedagogy: Understanding of offer marketing (adapting offerings to customer needs)
- Digital tools: Good command of office software (Word, Excel, PowerPoint)
- Soft skills: Curiosity and good listening
- Autonomy and organizational skills
- Analytical thinking and synthesis
- Interpersonal skills
- Proactivity and ability to propose solutions
Benefits
- Access to company vehicles for professional travel when needed
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Oversee integrated marketing programs that align with organizational goals. Collaborate across teams, manage projects, and lead flagship events in a hybrid setting.
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