Senior Brand Manager at UPBrand managing brand strategies and client relationships through effective marketing plans and creative execution. Collaborates with teams to ensure successful client deliverables in a hybrid setting.
Responsibilities
Leads discovery interviews, brand strategy and brand planning process
Leads development of multi-channel marketing plans based on solid insights, with an emphasis on digital strategy
Analyze results of research and metrics
Produce insightful creative briefs for the agency team
Own and nurture strong relationships with clients
Offers clear, accurate, timely communication with all internal teams, clients and partners
Evaluate account/project profitability and identify solutions
Ensure all deliverables support client strategy and marketing communication objectives
Measure and analyze results of work
Set and manage workloads for direct reports
Creates opportunities to expand existing business
Requirements
5+ years of agency or professional experience in brand strategy and/or account management
Bachelor’s degree in Marketing/Advertising, Journalism or Communications.
Media Planning & Buying Experience
Knowledge of Full-Funnel Digital Marketing Strategy
Proven Experience in Growing Accounts
Advanced Knowledge of Microsoft Excel/Google Sheets
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