Principal Product Marketing Engineer at NI collaborating across teams to communicate value of NI's technology. Creating impactful content to drive demand for innovative products.
About the role
- Product Marketing Manager driving product positioning and market strategies for Nitra's fintech solutions. Collaborating with sales and product teams to enhance market presence in healthcare.
Responsibilities
- Define, own, and maintain core product messaging, value propositions, and positioning frameworks across products, personas, and use cases
- Translate complex product capabilities into clear, compelling narratives that articulate customer value and differentiation
- Partner with Product, Sales, Demand Generation, and GTM teams to plan and execute go-to-market strategies for new product launches and major feature releases
- Lead product launch messaging and coordination, ensuring alignment across internal teams and external channels
- Create, manage, and continuously improve sales enablement assets, including pitch decks, one-pagers, battlecards, FAQs, and talk tracks
- Enable sales teams with clear guidance on how to position products, communicate value, and handle objections
- Own and refine product messaging across the website, ensuring clarity, consistency, and conversion-focused copy
- Review and approve wording in marketing materials, including landing pages, campaigns, emails, and case studies, to ensure alignment with product positioning
- Serve as a messaging gatekeeper to ensure consistency and quality across all product-related communications
- Collaborate closely with Product Managers to deeply understand product capabilities, roadmap, and customer use cases
- Partner with Growth and Brand teams to ensure campaigns accurately reflect product value and positioning
- Conduct market, customer, and competitive research to inform positioning, differentiation, and GTM strategy
- Incorporate feedback from Sales, Customer Success, and customers to continuously refine messaging and positioning
Requirements
- 4–7+ years of experience in Product Marketing, preferably in B2B, SaaS, or technology-driven environments
- Proven experience owning product messaging, positioning, and go-to-market execution
- Exceptional written and verbal communication skills
- Strong cross-functional collaboration and stakeholder management skills
- Ability to operate with high ownership in fast-paced environments
- Experience supporting multiple products or personas
- Familiarity with sales-led or product-led GTM motions
- Experience working closely with growth or demand generation teams
Benefits
- Equity - Everyone at Nitra is an owner. When the company wins, you win.
- Competitive Salary - You’re the best of the best, and your salary will reflect your experience and reward your contributions to Nitra.
- Health Care - Your health comes first. We offer comprehensive health, vision, and dental insurance options.
- Retirement Benefits - Your financial stability matters to us so we provide a generous employer 401K match.
- Nitra maintains a hybrid work policy, with team members working from the office four days per week and Wednesdays designated as a work-from-home day.
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