Manager leading sponsorships and experiential marketing strategies at Capital One. Responsible for delivering consumer experiences and coordinating with partners for successful activations.
About the role
- Director of Account Based Marketing at NinjaOne focused on building ABM strategies and leading a global team. Collaborating with sales and marketing to drive pipeline growth and engagement.
Responsibilities
- Develop and Own the Global ABM Strategy – Design and refine NinjaOne’s global ABM framework, targeting strategies, and engagement models across all key segments
- Partner Closely with Sales Leadership – Build deep trust and collaboration with Sales to ensure ABM efforts directly support account priorities, pipeline acceleration, and revenue outcomes
- Lead and Inspire a Global Team – Manage and mentor a team of 5+ ABM specialists across regions, fostering collaboration, innovation, and professional growth
- Design Multi-Channel Campaigns – Plan and execute 1:1, 1:few, and 1:many ABM programs across digital, events, and direct channels to drive account engagement and influence
- Leverage Data and Insights – Use account intent data, firmographics, and engagement analytics to inform targeting, messaging, and optimization
- Align with Go-To-Market Priorities – Partner with Product Marketing, Demand Generation, and RevOps to ensure ABM programs are prioritized around key business objectives
- Optimize Campaign Performance – Establish measurement frameworks, analyze performance, and report outcomes and insights to executive stakeholders
- Champion Sales Enablement – Develop tools, playbooks, and insights that empower sales teams to engage target accounts more effectively
- Innovate and Evolve ABM Practices – Stay ahead of industry trends and technologies to continuously refine NinjaOne’s approach to account-based engagement
Requirements
- 7+ years of B2B marketing experience, including 4+ years leading account-based marketing programs in SaaS
- 3+ years of direct people leadership experience managing and developing high-performing teams
- Proven success building and scaling tiered ABM strategies across 1:1, 1:few, and 1:many models
- Demonstrated experience driving measurable pipeline acceleration and revenue impact in partnership with enterprise and mid-market sales teams
- Experience owning ABM budgets and reporting performance, ROI, and revenue influence to executive stakeholders
- Strong fluency in ABM and marketing technology platforms including 6sense preferred, Salesforce, and marketing automation tools such as Marketo or HubSpot
- Experience aligning ABM strategy with Product Marketing, Demand Generation, and Revenue Operations to drive coordinated GTM execution
- Experience supporting complex, multi-stakeholder enterprise deal cycles
- Proven ability to lead and mentor distributed global teams across North America, EMEA, and APAC
- Highly analytical and data-driven, with the ability to translate account intent data, firmographics, and engagement signals into actionable strategy
Benefits
- medical, dental, and vision insurance
- 401(k) plan
- unlimited PTO
- opportunity for growth and advancement
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