Performance Marketing Manager driving Google Ads strategy for Nature Heart's E - Commerce brands. Oversee significant budgets, develop performance strategies, and collaborate with cross - functional teams.
About the role
- Paid social analyst turning messy ad data into clear insights for a performance marketing agency. Collaborating with media buyers and account managers for report generation and optimization suggestions.
Responsibilities
- Build and maintain weekly/monthly reporting across Meta + TikTok (and other channels as needed)
- Identify what’s driving performance changes: creative mix, audience shifts, delivery changes, funnel issues, attribution, seasonality, etc
- Build forecasting and projection tools with the assistance of the engineering team
- Proactively suggest optimizations to improve clients' media program efficiency and scalability
Requirements
- Very strong analytical skills.
- We think advertising and trading are not too different (see our essay here). If you nerd out over probability distributions, like poker, and have always loved patterns, this role is for you
- Hunger to learn
- (Preferred) Past performance marketing or trading role
Benefits
- Competitive compensation (70-100k/yr base)
- Competitive bonus
- Company paid health, dental, and vision insurance
- 300/mo commuter benefit
- Annual team offsites (last two were Tulum, Mexico and Hokkaido, Japan)
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