Paid Media Specialist optimizing paid media campaigns across digital platforms for e - commerce growth at Speedway Motors. Collaborating with teams to drive performance and accelerate results in a hybrid work environment.
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Hybrid Google Ads / SEA Marketing Manager – Growth Hacking, A/B Testing, Performance Marketing
Posted 2 weeks ago
About the role
- Growth Hacking Manager responsible for optimizing national and international Google Ads campaigns. Focused on A/B testing and performance marketing in a hybrid work environment.
Responsibilities
- You will be responsible for optimizing national and international Google campaigns (including YouTube) for our clients with advertising budgets of €5,000–€100,000 per month
- You will design A/B tests and data-driven experiments for online shops, platforms, and websites
- You will conduct analyses using Google Analytics and other tools to optimize online shops and websites for visitors
- You will be in direct contact with our clients and partners
- Together with the team, you will analyze existing projects and further develop them
- You will work with Google Ads Editor, Google Analytics, Google Tag Manager, Google Data Studio, Keyword Planner, Microsoft Ads, and content management and e-commerce systems such as WordPress, Magento, or Shopware
Requirements
- You have completed, or are about to complete, vocational training or a degree in Business Administration (BWL) / Marketing
- High quality standards and customer orientation are important to you
- You possess strong analytical and conceptual skills
- Terms such as CPC, CTR, CPA, keyword research, and conversion optimization are familiar to you
- You have initial experience in marketing websites and online shops
- You are curious and interested in Google, innovative topics, and new technologies
- An eye for detail, a sense for user experience, and good German and English language skills complete your profile
- Confident English skills, both spoken and written
Benefits
- You can genuinely make an impact yourself instead of waiting months for answers from your superiors
- Continuous training, coaching, and workshop formats directly from Google and industry experts for your personal growth
- Remote-friendly company (home office, laptop, headset, JIRA, MS Teams/Zoom) — you decide where and how you want to live (business travel is not mandatory)
- Agile teams in a networked organization working with OKRs and Scrum-inspired processes, using the latest technologies (including Google services & machine learning)
- Cozy two-storey office (220 m²) with a large team kitchen — not an open-plan office — located directly by the Großer Garten in Dresden for time to relax and get creative
- Terrace with grill, dartboard, foosball table, PlayStation, soft drinks, coffee, fruit, and communal cooking and dining
- Varied, self-directed team events (quarterly)
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