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About the role
- Senior Manager, Market Activation responsible for regional go-to-market strategies for Netflix, leading execution across Latin America and collaborating with global partners.
Responsibilities
- Lead regional go-to-market and commercial activation for Product & Content (including Live and Custom Sponsorships), in close partnership with Regional Commercial teams.
- Serve as the single point of contact for the Regional Ads Leader, streamlining all aspects of local market activation support (Ads Product, Content/Live, internal launches, sales enablement, etc.).
- Partner with Global Market Activation and Product & Tech teams to translate global strategies into clear, executable regional plans that reflect local market dynamics, buyer behavior, product readiness, and inventory mix.
- Act as the primary strategic thought partner for Product Marketing in the region, including product–market fit, feedback loops, product activation, and tracking of key performance metrics.
- Ensure commercial plans are accurate, transparent, and adaptable, providing Regional Commercial teams with timely insights and recommendations.
- Serve as the regional coordination hub across Sales, MP&O/Finance (RYA), Legal, Marketing, Product, and Global Market Activation.
- Ensure regional requirements and nuances are embedded into global initiatives, launches, and quarterly planning cycles.
- Lead and facilitate regional participation in cross-functional go-to-market planning, ensuring smooth and consistent in-market execution.
- Drive knowledge sharing, best-practice exchange, and alignment across regions and with global partners.
- Build, lead, and develop a high-performing regional team directly responsible for Product Marketing in the region.
Requirements
- 15+ years of experience across Digital Advertising & Sales, Product Marketing, and Product Go-to-Market.
- Deep current understanding of the digital media and advertising ecosystem, including the digital ads product landscape.
- Programmatic and Ad Tech expertise; prior hands-on or strategic oversight in these areas is a strong plus.
- Demonstrated experience leading teams, complex planning, and execution across regional or international markets within a global, matrixed organization.
- Proven ability to manage and scale cross-functional programs, while effectively influencing & working with a large set of senior executives and key stakeholders.
- Track record of building, leading, and mentoring high-performing teams in fast-paced, high-growth, and high-complexity environments.
Benefits
- Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. • We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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