Manage and scale paid media acquisition campaigns across multiple platforms to drive qualified signups and revenue. Collaborate across teams to optimize performance and leverage new opportunities.
About the role
- Senior leader driving performance marketing strategies for Nasdaq's Capital Access Platforms division. Leading global performance marketing, SEO, paid media, and team mentorship.
Responsibilities
- Define and lead the global performance marketing and acquisition strategy for CAP, integrating SEO, paid search, paid social, and web experience optimization to drive measurable growth outcomes.
- Own SEO and answer engine optimization (AEO) strategy, including technical SEO, content architecture, structured data, and readiness for AI-driven discovery platforms.
- Lead paid search and paid social strategy and execution across Google, Bing, and LinkedIn, ensuring brand-safe, compliant, and efficient campaigns aligned to business priorities.
- Oversee content performance across organic and paid channels, ensuring investments align to buyer intent, regulatory constraints, and downstream pipeline influence.
- Establish performance measurement frameworks and executive-level reporting that reflect cross-channel influence, attribution accuracy, and long-term business impact.
- Build and mentor a high-performing, multidisciplinary team across SEO, paid search, and paid social, fostering a culture of rigor, experimentation, and continuous optimization.
Requirements
- Extensive leadership experience in performance marketing, digital acquisition, or growth roles within B2B financial services, fintech, SaaS, or similarly regulated industries.
- Demonstrated success in owning both organic and paid growth strategies, including SEO/AEO, paid search, and paid social, with accountability for measurable business outcomes.
- Deep expertise in search-driven discoverability, technical SEO, content architecture, and emerging AI/LLM-driven answer engines.
- Strong paid media leadership experience, including budgeting, forecasting, and optimization at scale across Google, Bing, and LinkedIn.
- Track record of operating effectively within large, matrixed enterprise environments with legal, compliance, and governance requirements.
- Exceptional communication skills with the ability to influence senior stakeholders and lead cross-functional initiatives across global teams.
- Advanced degree (e.g., MBA) or equivalent senior leadership training (preferred).
- Experience establishing governance frameworks for SEO, paid media, content quality, compliance, and emerging channels (preferred).
- Proven ability to drive growth in fast-moving environments where customer expectations and digital landscapes evolve rapidly (preferred).
Benefits
- 401(k) program with 6% employer match
- Employee Stock Purchase Program with 15% discount
- Student loan repayment program up to $10k
- Company paid life and disability plans
- Generous paid time off
- Comprehensive medical, dental and vision coverage
- Health spending account with employer contribution
- Paid flex days to support mental wellbeing
- Gym membership discounts
- Hybrid home/office schedule (for most positions)
- Paid parental leave
- Fertility benefits
- Paid bereavement leave
- Company gift matching program
- Employee resource groups
- Paid volunteer days
- Education Assistance Program
- Robust job skills training
- Professional development opportunities
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Senior Manager leading Paid Media strategy at Real Chemistry. Overseeing media processes and mentoring junior team members in a client - facing role.
Demand Generation Lead overseeing pipeline generation through strategic marketing efforts for hospital systems. Focusing on high - value software sales in the US, UK, and EU.
Performance Marketing Manager focused on B2B Lead Generation & Sales Alignment at innovative real estate company. Collaborating closely with sales and crafting effective marketing campaigns to drive growth.
Marketing Manager overseeing Constant Contact's paid social program across various platforms. Collaborating with teams to optimize campaigns for performance and growth.
Google Campaign Manager optimizing client accounts across Google for a marketing agency. Responsible for campaign management and driving lead generation with analytical approaches.
Ads Manager managing online advertising campaigns on Meta and TikTok for a sustainable underwear startup. Responsibilities include analysis, optimization, and budget management.
Paid Media Specialist taking ownership of paid media campaigns across Google Ads and Meta Ads for a key digital marketing agency client. Managing accounts for performance and growth with minimal admin requirements.
Performance Marketing Lead defining roadmap and driving growth for Upway's e - bike platform. Leading high - performing teams and managing budget for global marketing strategy.
Paid Media Manager at LADbible Group driving campaign activations and strategic recommendations across social media platforms. Collaborating with stakeholders to optimize and improve campaign performance.