Marketing Specialist developing and optimizing brand strategies in Telecom sector. Engaging in marketing activities like events, digital media, and institutional communication.
About the role
- Brand & Marketing Manager at Birdbuddy shaping brand strategy and execution for innovative consumer technology. Collaborating across teams to launch new products and enhance brand experience.
Responsibilities
- Partner with senior leadership to support the long-term vision for the Birdbuddy brand.
- Help define and evolve brand positioning, messaging, tone of voice, and communication principles.
- Maintain and apply brand guidelines to ensure consistency and quality across teams.
- Write clear, engaging copy and narratives that reflect Birdbuddy’s personality and mission.
- Act as a go-to brand partner for internal teams, providing guidance and clarity on brand expression.
- Develop campaign concepts, creative briefs, and core brand and launch materials.
- Ensure visual and verbal brand expression is consistent across all customer touchpoints.
- Own, organize, and maintain brand assets so they are accessible and used correctly.
- Support go-to-market planning and execution for new products and updates.
- Coordinate with internal teams and external partners to deliver high-quality launch assets.
- Help manage timelines, messaging, and creative development for campaigns and launches.
- Work with Product to translate features and insights into compelling customer stories.
- Collaborate with Growth on messaging across acquisition, retention, and lifecycle channels.
- Partner with Design on packaging, identity systems, and communication materials.
- Support Partnerships and Community initiatives, including co-branded activations and ambassador programs.
Requirements
- 4+ years of experience in brand, marketing, or creative roles within consumer, lifestyle, or digital product companies.
- Hands-on experience executing brand strategy, messaging, and campaigns.
- Exposure to product launches or go-to-market initiatives.
- Strong execution skills with a strategic mindset.
- Excellent writing and storytelling skills with sensitivity to tone and audience.
- Comfortable collaborating cross-functionally and incorporating feedback.
- Organized, proactive, and able to manage multiple projects in parallel.
- Thoughtful, curious, and confident in expressing brand opinions constructively.
- Experience with community-led brands or ambassador programs is a plus.
Benefits
- competitive stock options
- at least 25 days of paid leave
- open-ended contract with a trial period
- Bird Buddy Feeder and Bird Buddy Premium Family subscription
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