CRM Lifecycle Manager implementing acquisition and retention-focused CRM automations for MUBI. Collaborating across teams to optimize audience engagement and mitigate churn.
Responsibilities
End-to-end implementation of global acquisition and retention-focused CRM automations across multiple channels (email, push notifications, etc.).
Key CRM stakeholder for Global Sales, our main driver of acquisition, from strategy definition and creative briefing to pilot launches and performance analysis.
Analyse and evaluate CRM automations to determine impact, applying actionable insights to continuously improve retention, and overall effectiveness.
Optimise CRM automations with continuous A/B testing and experimenting.
Collaborate with the wider CRM & Lifecycle team to share learnings and minimise CRM pressure and clashes.
Collaborate with our Product, Engineering, Data Science and wider Marketing teams on specific automation needs and projects, to promote and champion a more holistic approach to acquisition and retention.
Foster creative strategies and solutions to meet the evolving needs of businesses and customers.
Requirements
5+ years working as a CRM professional in a similar marketing role
Experience with Braze or a similar marketing platform (i.e. in-depth knowledge of lifecycle automations, Liquid templating language or equivalent, personalisation and data integration via content blocks).
Confident technical implementation with experience independently implementing cross-channel and multi-language CRM campaigns (from setup to QA to launch).
Strong project manager with excellent attention to detail and accuracy in setup and execution
Analytics-driven mindset, with the ability to synthesise and assess data, and clearly communicate results and recommendations
Entrepreneurial attitude: highly self-motivated and autonomous, thrives in a fast-paced environment
Team player who enjoys working collaboratively with cross-functional counterparts
Passion for cinema, especially independent and international films, is a plus.
Benefits
MUBI is committed to being an Equal Opportunity Employer.
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