Senior Analyst focusing on digital performance for Chevrolet at MRM Brasil. Collaborating on data analysis and providing strategic insights for web platforms.
Responsibilities
Lead the analytics workstream for Chevrolet digital performance, acting as the primary point of contact for stakeholders across markets, providing guidance, prioritization, and strategic recommendations grounded in data.
Measure, analyze, and interpret user behavior across GM web platforms using Adobe Analytics and related Experience Cloud tools, ensuring accuracy, consistency, and actionable insights.
Develop clear, visually compelling reports and dashboards that simplify complex data and effectively communicate performance, trends, insights, and business implications to senior stakeholders in English and Spanish.
Drive continuous digital performance optimization through data-driven recommendations, supporting experimentation (A/B tests, XT personalization) and collaborating with the Test & Learn team to identify opportunities that enhance conversion and customer experience.
Support audience strategy initiatives by leveraging Adobe Audience and first-party data to improve targeting, segmentation, and personalization opportunities across site and media.
Identify gaps, risks, anomalies, and measurement issues (including media parametrization errors) and proactively alert stakeholders, ensuring data integrity and timely resolution.
Translate insights into strategic growth opportunities, proposing improvements for site experiences, customer journeys, and funnel optimization aligned with business priorities.
Collaborate closely with cross-functional teams (Brand, MAS/MSI, agencies, product, media) to ensure alignment on KPIs, measurement frameworks, experimentation roadmaps, and performance expectations.
Contribute to the team’s development and maturity, sharing knowledge, supporting junior analysts, and elevating the analytics culture by promoting best practices in data governance, storytelling, and experimentation.
Participate in corporate initiatives and DE&I actions, representing the analytics team with professionalism and supporting a collaborative, inclusive work environment.
Requirements
Bachelor’s degree or equivalent experience in Analytics, Statistics, Marketing, MIS, or a related field.
3+ years in Data Analysis.
1+ years in data analysis and Test & Learn or experimentation roles.
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