Sr Specialist, Paid Search optimizing paid search campaigns across QVC Group's brands. Responsible for account management and delivering actionable performance insights to the Senior Manager.
About the role
- Paid Social Lead managing Meta campaigns for Mother Root, a fast-growing non-alcoholic brand. Leading creative testing and performance improvement strategies with a focus on growth and profitability.
Responsibilities
- Own performance on Meta
- Lead day-to-day campaign management and optimisation for Meta Ads (UK + US).
- Hit clear CAC and ROAS targets, balancing short-term growth with sustainable CM3 profitability.
- Own the paid social testing roadmap from creative hypotheses to full-funnel scaling.
- Develop and execute campaigns that build both acquisition and brand equity using Meta to drive new customer growth, omni-channel purchase intent (D2C, Amazon, grocery), and repeat buying.
- Partner with the Creative Strategist and Growth Director to evolve messaging and formats that work across the funnel - from awareness storytelling to retention-driven reactivation.
- Lead the creative testing process
- Own the end-to-end creative testing framework on Meta from ideation and briefing through to structured analysis and scaling.
- Collaborate closely with our Creative Strategist to develop briefs grounded in insight, data, and brand narrative.
- Maintain a library of creative insights, frameworks, and playbooks ensuring learnings flow across growth, brand, and e-comm.
- Build weekly and monthly performance reporting on CAC, ROAS, and contribution margin connecting paid social results to business impact.
Requirements
- 4+ years’ experience managing Meta ads for a fast-growing consumer brand (D2C or CPG preferred).
- Deep understanding of creative testing, audience strategy, and the paid social performance funnel.
- Strong analytical skills and comfort with CAC, ROAS, and profitability metrics.
- Excellent collaborator able to work cross-functionally with creative, brand, and growth teams.
- Strong communicator who can turn numbers into clear, actionable insights.
- A balance of creative intuition and data discipline.
- Comfortable owning outcomes and excited by the pace and ambition of a high-growth brand.
Benefits
- Share Options Programme: Equivalent to 15% of salary from day one
- Annual Leave: 25 days per year
- Summer Hours: Early finish Fridays (June–August)
- Work From Anywhere: Up to 2 weeks per year
- Pension: 5% matched contribution
- Cycle Scheme: Bike or Lime/Forest Pass
- Personal Development: £300 annual allowance for approved training
- Wellbeing Support: Access to Spill app & Heka allowance (£40/month) + birthday/work anniversary boosts
- Annual Team Trip: Gastronomical & wellbeing-focused team away trip
- Parental Leave: Competitive maternity/paternity package
- Lots of free Mother Root
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