Paid Social Manager optimizing campaigns on Meta and TikTok for international social media marketing agency. Collaborating with influencers and creative teams for effective client strategies.
About the role
- Senior Performance Marketing Manager driving performance marketing strategy for fintech company. Managing campaigns across multiple channels to accelerate growth and channel innovation.
Responsibilities
- Take full strategic ownership of our performance channels (Meta, TikTok, Google, Affiliates and more), dynamically shifting investment to where it drives the most value
- Identify untapped growth opportunities within our current channel mix, planning and implementing structured trials to assess impact and scalability, keeping us at the cutting edge of the industry
- Work closely with our brand, creative and content teams to drive the production of creative winners, build higher converting customer journeys and explore new formats
- Drive a commercially-minded approach, looking beyond initial CAC to assess LTV and customer quality to ensure sustainable growth
- Hold expert-level knowledge across our product categories and competitors to strategically gain a competitive advantage
- Develop a deep understanding of customer behaviour and how this influences our marketing decisions
- Collaborate with cross-functional teams to ensure marketing activity aligns with the product roadmap and overall commercial priorities
- Line manage and mentor our Senior Paid Marketing Exec, fostering a culture of high performance
- Leverage insights and tools (including AI) to improve team efficiency and free up time for strategic thinking
Requirements
- Minimum 8 years’ relevant experience (within a start up / consumer tech / growth-stage business preferred)
- Proven track record of building effective marketing strategies and delivering results across a range of channels (Paid Social, Search, Affiliates etc)
- Expert domain knowledge with experience of driving growth into B2C products / services
- Data-driven and highly numerate
- Strong organisational skills with meticulous attention to detail
- Excellent stakeholder management skills and the tenacity to drive projects to completion
- Experience line managing and developing more junior team members
Benefits
- Opportunity to join a fast-growing, award-winning and super ambitious company
- Work with a friendly team of highly motivated individuals
- Be in an environment where you are listened to and can actually have an impact
- Thriving collaborative and inclusive company culture
- Mission + Functional team socials every 8 weeks
- Company pension scheme
- Hybrid working environment
- Home office furniture allowance
- Personal Annual Learning and Development budget
- Private Medical Insurance
- Health Cash Plan (cashback on visits to the dentist & opticians etc)
- Cycle to work scheme
- Wellhub subscription to a variety of gyms and wellbeing apps
- Enhanced parental pay & leave
- 25 days holiday + bank holidays with additional days added with length of service.
Job title
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