Founding Demand Generation hire to develop and optimize marketing programs for a security training startup. Collaborate directly with executives to scale pipeline and drive demand.
About the role
- Senior Performance Marketing Specialist responsible for customer acquisition at Marvia, a leading B2B SaaS platform. Blending strategic thinking with hands-on execution across paid and organic marketing channels.
Responsibilities
- Manage and optimize paid channels including paid search, paid social, and software comparison sites (G2, Capterra)
- Experiment with emerging channels and optimize for AI search visibility
- Develop and execute ABM strategies for high-value accounts
- Build and optimize the funnel from awareness to sales-accepted opportunities
- Create campaigns with product marketing and design targeting prioritized accounts and segments
- Run email programs and targeted campaigns with product marketing to drive pipeline
- Design and optimize landing pages to maximize lead quality
- Analyze performance across channels and turn insights into action
- Maintain CRM hygiene and data quality to ensure accurate reporting and campaign effectiveness
Requirements
- 5+ years of B2B performance marketing experience with demonstrated success in customer acquisition, ideally in SaaS
- Hands-on expertise with paid channels including Google Ads, LinkedIn, and other performance platforms
- Experience with account-based marketing strategies and execution
- Strong understanding of SEO principles and website optimization
- Data-driven mindset with strong analytical skills and ability to translate metrics into strategy
- Self-starter who can work independently while collaborating effectively across teams and geographies
- Excellent English proficiency (Dutch language skills are a plus)
- Bachelor's degree or equivalent in a relevant field
Benefits
- Unlimited PTO with a 4-week minimum to ensure work-life balance
- Flexible working hours with partial remote work options (60% office presence)
- Corporate pension
- Professional development resources to support your growth
- Marvia Employee Stock Incentive Plan
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
User Acquisition Manager responsible for Google Ads campaigns optimizing acquisition for SaaS products. Collaborating with international teams to improve marketing funnels.
Demand Generation Marketing Manager at EmpowerRD, focused on scaling pipeline impact through full - funnel campaigns. Collaborating with Sales and Product teams to convert market interest into pipeline and bookings.
Paid Media Manager managing paid media accounts for Connective3, a high performance marketing agency. Collaborating with clients, leading insights, optimizing performance across digital channels.
Junior Performance Marketing Manager supporting clients with Social Ads campaigns for a prominent agency in Germany. Overseeing project management and collaborating closely with design and strategy teams.
Full - time opportunity in January Digital’s Paid Media Residency Program making real impact for top brands. Build foundational skills in digital marketing with hands - on training and potential full - time offers.
January Digital offering Paid Media Residency Program for recent marketing graduates. Gain practical digital marketing skills and potential opportunity to join the team.
Campaign Manager at Beauhurst managing industry - focused campaigns and collaborating with sales teams. Responsible for executing high - performing marketing initiatives to drive demand at a leading data provider in Europe.
Senior Brand Campaign Manager at TeamViewer managing global brand campaigns and driving awareness across various channels. Collaborating with cross - functional teams to ensure campaign effectiveness and brand consistency.
Paid Media Manager managing multi - channel campaigns at M+C Saatchi Performance. Focusing on strategy, execution, and performance across multiple platforms in a collaborative environment.