PPC Executive managing and optimising PPC campaigns for international sports betting company Boyle Sports. Responsibilities include data analysis, A/B testing, and performance reporting.
About the role
- Demand Generation Marketing Manager at EmpowerRD, focused on scaling pipeline impact through full-funnel campaigns. Collaborating with Sales and Product teams to convert market interest into pipeline and bookings.
Responsibilities
- Lead the end-to-end strategy, execution, and optimisation of demand generation campaigns
- Develop compelling programs that convert across multiple funnel stages — from engagement to closed-won
- Contribute £1.1m in qualified pipeline sourced through inbound campaign activities, with a focus on high-intent conversion and accelerated deal velocity
- Build tight collaboration with Sales, especially in key segments and strategic industries
- Co-design plays that fuel pipeline growth and improve win rates
- Leverage existing EmpowerRD marketing channels but have the curiosity to experiment with new and emerging channels
- Build repeatable and scalable campaign motions tailored to businesses in differing stages of their evolution (Seed, Venture, Growth)
- Execute integrated campaigns with attention to channel mix aligned to personas
- Track, attribute, and optimise campaign performance. Continuously iterate on programs based on pipeline velocity, ROI, and performance benchmarks
Requirements
- University undergraduate degree or equivalent
- 4-6 years of experience in B2B SaaS marketing, with a focus on demand generation and pipeline growth
- Proven ability to drive revenue-impacting campaigns in partnership with Sales, Product Marketing and Tech teams
- Experience running campaigns targeted towards senior leaders, c-suite, technical and product leads in tech and science based industries
- Familiarity with campaign execution and pipeline development across a diverse range of businesses across differing stages of evolution
- Demonstrated ability to manage MarTech infrastructure and ensure executional rigor, with a focus on high impact, iterative improvements, and scaling
- Expertise includes hands-on experience with pipeline attribution tools and campaign performance metrics
- Ability to build influence across GTM teams through data-backed storytelling and visible campaign success
- Comfortable working in fast-paced, high-growth environments with evolving goals and priorities
- Proven ability to execute demand gen programs using automation tools including HubSpot, LinkedIn, Google Adwords, and others platforms deemed necessary
Benefits
- Opportunity to grow within the organisation
- Gain valuable FinTech experience
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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