Paid Media Specialist optimizing paid media campaigns across digital platforms for e - commerce growth at Speedway Motors. Collaborating with teams to drive performance and accelerate results in a hybrid work environment.
About the role
- Director of Paid Social defining paid media vision at a growth-driven agency. Leading teams and strategies for effective client revenue growth across multiple platforms.
Responsibilities
- Own the paid social vision across platforms including Meta, TikTok, LinkedIn, Pinterest, and emerging channels. Align channel strategy to client revenue targets, contribution margins, and broader growth objectives.
- Build, mentor, and retain a best-in-class paid media team. Create a culture centered on accountability, curiosity, and continuous improvement while establishing clear performance standards.
- Set the gold standard for account structure, testing methodology, creative iteration, and optimization. Ensure campaigns are built for scale, not short-term spikes.
- Drive forecasting, budget allocation, pacing, and efficiency across the client portfolio. Maintain a sharp focus on CAC, MER, incrementality, and contribution profit — not vanity metrics.
- Partner closely with creative, affiliate, lifecycle, and analytics teams to ensure paid social operates as part of a cohesive growth engine rather than a siloed channel.
- Stay ahead of platform shifts, AI-driven tooling, and evolving consumer behavior. Introduce new frameworks, automation opportunities, and testing strategies that compound performance over time.
- Serve as a senior strategic advisor to key clients. Lead executive-level conversations, present performance insights, and guide long-term growth planning with confidence and clarity.
- Establish processes that support speed without sacrificing accuracy. Implement rigorous QA, reporting standards, and workflow structures that enable the agency to scale.
Requirements
- 5+ years in paid social, with 2+ years in a senior leadership role, ideally within a high-growth agency environment
- Experience working with high-growth DTC brands, with a strong understanding of ecommerce economics, conversion dynamics, merchandising strategy, and full-funnel customer acquisition
- Proven experience managing large budgets and multi-platform programs that drive measurable revenue impact
- Deep platform expertise across Meta and TikTok, with strong familiarity in emerging and performance-oriented channels
- Strong command of forecasting, attribution, and modern ecommerce metrics
- Demonstrated ability to translate creative strategy into performance outcomes
- Exceptional communication skills with experience leading executive-level client relationships
- Experience building and developing high-performing teams
- Highly operational with a bias toward action and accountability
- Comfortable operating in fast-paced environments where priorities evolve quickly**
Benefits
- Unlimited PTO
- Health insurance
- Professional development reimbursement
- Wellness reimbursement
- Opportunity to grow with an amazing team!
Job title
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Not specified
Degree requirement
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