Senior Product Marketing Manager driving consumer engagement for Zoopla’s Homeowner & Moving Services. Oversee marketing strategy and execution across channels for optimal homeowner experience.
About the role
- Senior Product Marketing Manager at Mistral AI responsible for shaping go-to-market strategies and product messaging. Collaborating with teams globally to innovate in AI products.
Responsibilities
- Develop compelling, impactful messaging and positioning for Studio to prosumer and Enterprise audiences.
- Differentiate Mistral’s offerings and value proposition in a fast-moving, competitive landscape.
- Translate technical features into clear, benefit-driven content for diverse audiences.
- Partner closely with GTM teams to understand customer needs and pain points, ensuring our solutions address them effectively.
- Create scalable, repeatable use cases and enable comms/GTM teams to drive awareness and revenue.
- Act as a trusted partner for field teams, helping them articulate Mistral’s capabilities and value proposition.
- Drive the creation of engaging content (blog posts, demos, whitepapers, case studies, tutorials, webinars) to educate and inspire our target audience.
- Collaborate with developer relations to refine positioning and messaging for technical audiences.
- Support demand generation with data-driven insights and tailored content for key customer segments.
- Analyse market trends and competitive dynamics to influence product roadmaps and marketing strategies.
- Identify and execute strategies to reach and engage target customers, accelerating deal cycles and business growth.
Requirements
- You have 7–10 years of experience in product or growth marketing, with a focus on Enterprise or prosumer technology-driven companies.
- You’ve successfully launched, achieved product-market fit, and driven adoption for enterprise products or developer audiences.
- Skilled in positioning, messaging, and storytelling for technical products, making complex ideas accessible and compelling.
- Adept at translating technical features into clear, user-centric narratives that address needs, pains, and barriers.
- Deep understanding of end-to-end user journeys, especially in rapidly evolving industries like AI or SaaS.
- Experience with SaaS, self-service evaluation cycles, and strategies to accelerate user adoption.
- Ability to identify and target underserved or emerging user segments with tailored product positioning.
- Knowledge of content platforms, influencer ecosystems, and creator-led strategies to amplify engagement.
- Strong verbal and written communication skills, with experience presenting to diverse audiences.
- Proven ability to simplify technical value for non-technical stakeholders and end-users.
- Self-starter who thrives in fast-paced environments and drives projects independently.
- Collaborative leader with a track record of aligning cross-functional teams (product, GTM, comms, legal, etc.).
- Experience in prosumer tools
- Thought leadership or experience in AI, enterprise software, or developer-focused products are a strong plus.
Benefits
- 💰 Competitive cash salary and equity
- 🥕 Daily lunch vouchers : Swile meal vouchers with 10,83€ per worked day, incl 60% offered by company
- 🥎 Sport : Enjoy discounted access to gyms and fitness studios through our Wellpass partnership
- 🚴 Transportation : Monthly contribution to a mobility pass via Betterway
- 🧑⚕️ Health : Full health insurance for you and your family
- 🍼 Parental : Generous parental leave policy
- 🌎 Visa sponsorship
- 🤝 Coaching: we offer BetterUp coaching on a voluntary basis
- 💰 Competitive cash salary and equity
- 🚑 Health Insurance
- 🚴 Transportation: Reimburse office parking charges, or 90GBP/month for public transport
- 🥎 Sport: 90GBP/month allowance for gym membership
- 🥕 Food : £200 monthly allowance (solution might evolve as we grow bigger)
- 👴🏻 Pension plan: SmartPension (percentages are 5% Employee & 3% Employer)
- 🍼 Parental : Generous parental leave policy
- 🌎 Visa sponsorship
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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