Digital Retail Business Developer for Axpo in Milan handling digital and retail business initiatives. Managing partnerships and developing new projects in an innovative energy solutions provider.
About the role
- Head of Business Development at British American Tobacco in Athens, leading strategies for growth across multi-category segments and collaborating with cross-functional teams.
Responsibilities
- Define the business development and trade marketing strategy, with Greece as a key multi-category growth engine, ensuring alignment between commercial objectives and brand priorities.
- Identify and capture growth opportunities across Heated Products, Modern Oral, and Vapour, including new channels, partnerships, and route-to-market models.
- Lead trade and field force transformation initiatives by implementing trade systems and commercial platforms that strengthen retail presence and drive impactful consumer engagement.
- Enhance in-store visibility through innovative and compliant POSM strategies.
- Leverage data-driven insights to prioritize outlets, optimize execution, and achieve operational excellence.
- Simplify and standardize field force operations to improve efficiency and effectiveness.
- Develop strategic partnerships, pilots, and initiatives that accelerate category growth while improving merchandiser and promoter performance.
- Oversee end-to-end delivery and governance of business development initiatives, ensuring ROI, financial discipline, and measurable business impact in partnership with Finance.
- Lead a high-performing team, contributing to strategy, alignment, and business performance as part of the GMCI Leadership Team.
Requirements
- Senior leadership experience in Business Development, Commercial Strategy, Field Force Leadership, Sales Enablement, or Transformation, ideally within FMCG and/or regulated environments.
- Proven track record of driving multi-category growth and commercial transformation.
- Strong experience leading complex change initiatives, including digital tools and new ways of working.
- Strong strategic and commercial acumen, with the ability to translate strategy into execution.
- Able to operate effectively at leadership team level, influencing senior stakeholders and navigating complex, ambiguous situations.
- Strong people leadership and change management capability.
- Data-driven mindset with strong financial and analytical skills.
- Excellent communication and stakeholder management skills.
- Proficient in English; knowledge of Greek is considered an advantage.
Benefits
- market leading annual performance bonus (subject to eligibility)
- diverse health plans
- initiatives for work-life balance
- transportation support
- flexible holiday plan with additional incentives
- online learning platforms
- personalized growth programs
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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