Analista de CRM Pleno responsible for operating CRM platforms and managing multichannel campaigns at Riachuelo. Collaborating on data - driven strategies and ensuring campaign integrity.
About the role
- Praxismanager supporting customer success in healthcare by onboarding practices and ensuring smooth technology integration. Involves proactive support and improvement of internal processes to enhance patient communication.
Responsibilities
- You apply your practical experience directly and accompany practices from setup to daily operations: onboarding with an interview, configuration and a short training, as well as ongoing support.
- You are the primary point of contact: you record requests in a structured way, prioritize them and resolve issues independently where possible; if needed, you coordinate quickly with engineering/product and keep the practice transparently informed.
- You review anonymized conversations between AI and patients, identify patterns and pitfalls, and derive concrete improvements.
- You proactively support practices through regular check-ins, share best practices, deliver short trainings, and recommend simple measures that noticeably ease daily work.
- You improve internal processes with practice-ready tools: onboarding checklists, short guides/FAQs, and small automations in the customer system; you also ensure clear quality standards for conversation reviews.
- You collect feedback from practices, prepare it in a clear format, share it with the team, support pilot testing of new features in practices, and evaluate whether they work well in everyday practice.
Requirements
- Completed vocational training or degree in the healthcare field (e.g., medical assistant [MFA], practice management, health management);
- Experience in practice management/patient communication
- Analytical: review anonymized conversations, recognize patterns, derive improvements
- Independent and organized: prioritize and resolve requests; manage interfaces with engineering/product
- Strong didactic skills: delivering short trainings, best practices, concise guides; excellent German language skills (spoken/written) and good English skills
- Digitally savvy: comfortable with practice management systems, open to new tools; clear documentation (checklists, short guides/FAQs), implement small standardizations/automations; confident handling of AI-assisted phone/chat solutions including structured testing of new features
- Service- and process-oriented; eye for efficiency/automation and strong sensitivity to data protection/GDPR
Benefits
- Hybrid work: You can split your time between home office and our modern office in the heart of Karlsruhe
- Flat hierarchies and short decision-making paths: with us you have the freedom to implement your ideas quickly
- A highly motivated team: join an engaged environment that is shaping the digital future of medical practices together
- Professional development: we support your professional and personal growth in AI and Customer Success
- Startup spirit: expect an open, innovative culture where you actively participate in decisions and can make a real impact
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