PR Senior Account Executive managing client relationships and executing public relations campaigns. Leading strategic media outreach and fostering client trust in a dynamic PR agency environment.
Responsibilities
Execute PR plans and strategies that are on brand and deliver on clients’ goals and objectives
Cultivate and manage strong client relationships, providing them with strategic counsel and serving as a primary point of contact
Identify local, regional and national target media contacts across all channels and build/nurture positive relationships with the media on behalf of your clients
Identify and develop proactive story hooks and pitch angles to secure consistent coverage for your clients
Monitor news and client industries to hook onto trends and identify strategic PR opportunities for your clients
Produce and pitch a wide range of press materials and content to secure earned placements for your clients (key messages, news releases, articles, blog posts, etc.)
Facilitate client interviews, ensuring spokespeople are prepared and key messages are consistently conveyed through media coverage
Collaborate with our integrated team to ensure seamless execution of PR messaging and outreach timed to other channels
Requirements
3-6 years of experience in a PR role with a successful track record of implementing media relations and influencer campaigns
Previous agency experience is a must--strong client experience is needed!
Possess a strong understanding of the media landscape with existing contacts and relationships across local, regional and national consumer news media
Proficiency in Meltwater or similar media tool to deliver impactful reports and demonstrate ROI for clients
Bachelor’s degree in communications, journalism, marketing or PR
Benefits
At MassMedia, we pride ourselves on hiring top talent and we work hard to provide benefits that make our team members lives better.
Our comprehensive compensations and benefits program includes:
Designated flex/work from home days each week and flexible work environment where you aren’t tied to a desk
Competitive salaries and opportunity for advancement; we always strive to promote from within!
Medical, dental and visions plans for you and your family and financial protection options through disability, life, accidental death, cancer assist, critical illness, and medical bridge insurance
401(k) plan with company matching program
Generous paid time off policy that increases each year you are with the company
Eleven (11) paid holidays and we pay you to take your birthday off!
Frequent company happy hours, events and team building activities
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