Paid Media Specialist optimizing paid media campaigns across digital platforms for e - commerce growth at Speedway Motors. Collaborating with teams to drive performance and accelerate results in a hybrid work environment.
About the role
- Performance Marketing Manager driving effective Paid Social campaigns for Marshmallow. Overseeing budgets, integrating campaigns, and collaborating with cross-functional teams.
Responsibilities
- Take ownership of day-to-day Paid Social channel activities to deliver effective performance.
- Manage and optimise budgets across campaigns focussed on efficiency and delivery against KPI and key results.
- Execute integrated full-funnel campaigns across awareness, prospecting and retargeting.
- Actively collaborate with data on existing and evolving KPI and metric frameworks.
- Brief and iterate creative with internal creative partners based on performance and audience insights.
- Support the setup and execution of incrementality or lift testing in partnership with data team.
- Identify cross-channel opportunities and share insights on audience and creative.
- Confidently forecast channel level performance to support planning and budget management.
- Partner with the influencer team to activate and include influencer content in paid social campaigns.
- Report to stakeholders, translating performance into business outcomes.
Requirements
- You have proven experience managing Meta (Facebook and Instagram) performance channels, owning budgets, strategies and results. You combine commercial acumen with the ability to deliver results at pace.
- You work confidently with cross-functional teams including data, product, agencies and platform partners, ensuring alignment with our growth priorities.
- You’re passionate about performance and paid social, and operate at the forefront of channel and industry innovation and best practice.
- Having full responsibility for channel outcomes, you thrive in a fast-paced, high-growth environment where priorities can shift quickly and you’ll be comfortable making decisions in ambiguity.
- Experience in regulated industries, in particular Financial Services is an advantage, as is a proven ability to navigate complex compliance requirements.
- Strong operational experience running Paid Social campaigns end-to-end. Comfortable owning campaign setup, pacing, optimisation, and troubleshooting across platforms. Happy to stay close to the detail while keeping an eye on overall performance.
- Uses data to tell compelling stories and inform decisions. Conducts deep dives into campaign performance to identify trends, opportunities, and risks. Proficient in data visualisation and analytics tools (e.g. Looker, GA) to monitor KPIs, and generate actionable insights. Comfortable working with large datasets and translating analysis into clear recommendations for non-technical stakeholders.
- Develops short-medium term channel forecasts and budget plans aligned with business objectives and commercial cycles using historic data. Able to optimise spend allocation across campaigns, and track progress against forecasts.
- Understands how Paid Social contributes across awareness, consideration and conversion, particularly in a mid-funnel role. Evaluates performance beyond pure CPA, with awareness of incrementality and cross-channel impact.
- Demonstrates a solid technical understanding of paid social ecosystems including tracking, data, and audience issues, UTM structure. Can work effectively with engineering, analytics, or third-party partners to troubleshoot complex issues.
- Builds and executes structured creative and audience testing roadmaps. Identifies scalable tactics to drive efficiency and growth across Facebook and Instagram. Optimises campaigns continuously to achieve performance targets, balancing short-term wins with long-term learning agendas. Comfortable to experiment within the existing framework
Benefits
- Flexible working: Spend three days a week with your team in our collaborative London office, and own your own working hours. The rest is up to you 🏠
- Competitive bonus scheme - designed to reward and recognise high performance 🌟
- Flexible benefits budget - £50 per month to spend on a Ben Mastercard meaning you get your own benefits budget to spend on things *you want. Whether that’s subscriptions, night classes (puppy yoga, anyone?), the big shop or a forest of houseplants. Pretty much anything goes 💰
- Mental wellbeing support – Access therapy and mental health sessions through Oliva 💚
- Learning and development – Personal budgets for books and training courses to help you grow in your role. Plus 2 days a year - on us! - to further your skillset 🤓
- Private health care - Enjoy all the benefits Vitality has to offer, including reduced gym memberships and discounts on smartwatches 🏥
- Medical cash plan - To help you with the costs of dental, optical and physio (plus more!)
- Tech scheme - Get the latest tech for less 🖥
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Paid Search Manager handling day - to - day execution and optimization of campaigns at Jellyfish. Aiming for high - quality delivery and performance improvements aligned with client goals.
Senior Performance Marketing Manager at Disruptive Advertising focusing on Ecommerce strategies and client account growth. Building relationships and driving marketing initiatives for purpose - driven brands.
Demand Generation Manager building and scaling TOFU engine for B2C and B2B products. Driving diversified acquisition strategies and leading a high - performing team at Avanquest.
Paid Social Manager responsible for performance across paid social channels at TentBox. Leading campaign strategy and optimising a £2.5m+ budget in a hybrid work environment.
Paid Media Specialist managing end - to - end multi - channel paid campaigns for Wiley. Collaborating on strategies to improve performance and ROI across various advertising platforms.
Senior Performance Marketing Specialist at a Performance Marketing Agency managing Google Ads and optimizing campaigns for various channels. Collaborating with internal teams and ensuring high - quality deliverables.
Campaign Manager developing and executing CRM campaigns at T - Mobile. Focusing on customer retention and channel improvement across multiple platforms.
Paid Search Marketing Manager at PlanetArt optimizing and growing campaigns on Google Ads and Microsoft Ads. Working in a hybrid model and collaborating with teams to maximize return on ad spend.
Director of Corporate Communications at Rakuten International translating complex narratives in performance marketing. Collaborating with senior leaders and media relations in digital advertising landscape.