About the role

Sales Manager at Farmers Weekly classified driving revenue growth across classifieds, recruitment, digital and bespoke solutions in a hybrid setting.

Responsibilities

Lead from the front as a player-coach, owning a personal target while setting the pace and standards for the team.
Manage, coach and develop sales executives, using structured coaching, regular one-to-ones, and clear performance frameworks.
Deliver sustained revenue growth and improved yield across classifieds, recruitment advertising, digital inventory, display, and bespoke media solutions.
Own weekly trading, forecasting, and commercial decision-making; use audience and customer insight to optimise pricing, packaging, and yield.
Monitor the pipeline, conversion, and activity using data and performance insights, and intervene decisively to keep trading on track and exceed targets.
Personally own and grow high-value clients, strengthening long-term partnerships and identifying upsell opportunities that maximise customer return on investment.
Champion digital adoption and innovation, bringing practical ideas that improve performance and grow digital revenue streams.
Win new business and expand market share, using your understanding of the agricultural marketplace to spot gaps and unlock new revenue streams.
Work cross-functionally with product, marketing and editorial to evolve propositions, remove friction, and deliver seamless customer outcomes.
Contribute to continuous improvement, process optimisation, and commercial innovations that strengthen performance over time.

Proven track record of hitting and surpassing sales targets, ideally in media, classifieds, digital advertising, or recruitment advertising.
A confident, hands-on sales manager who is energised by prospecting, pitching, negotiating and closing, and can sell alongside the team.
Strong people management capability, with experience coaching and developing a sales team using structured performance systems and a clear operating rhythm.
Demonstrably commercially astute: a strong grasp of margins, yields, pricing, and performance levers with a track record of turning insight into revenue.
Strong forecasting and reporting discipline, able to run a weekly trading cadence and maintain accurate pipeline visibility.
A collaborative working style and the ability to influence across teams are essential for moving ideas into delivery.
Experience selling into the agricultural sector or to agriculture-adjacent advertisers.
Knowledge of recruitment advertising dynamics (volume, response rates, candidate markets, seasonality).
Experience growing digital revenue streams and improving the adoption of digital products.