As PMO - Manager, support project structuring, reporting and training at vitagroup. Engage in interdisciplinary tasks within a dynamic digital health environment.
About the role
- Subscription Manager responsible for optimizing subscriber journey and managing central KPIs for mammaly's subscription business. Leading growth strategies and ensuring high retention with a focus on analytics.
Responsibilities
- Take strategic ownership of the subscription business and develop and drive a medium- to long-term subscription roadmap
- Fully optimize the subscriber journey and increase engagement, retention, MRR and subscriber profitability
- Own central subscription KPIs such as retention, LTV and MRR and ensure their sustainable development
- Ensure implementation of cross-functional subscription initiatives and align strategy with stakeholders, management and C-level
- Develop and optimize automated and personalized subscriber flows with the CRM team (email, SMS)
- Design A/B tests for pricing, offers and incentives and derive optimizations for the acquisition funnel and subscription conversion rate
- Improve the self-service subscription management experience by building a dedicated subscription portal and/or app
- Monitor subscription KPIs and make data-driven decisions and roadmap priorities
- Continuously monitor market, competitor and US developments to identify opportunities early
Requirements
- Minimum 3 years of experience in subscriptions, CRM, retention, lifecycle or DTC growth
- Proven experience building or scaling subscription models, ideally in a DTC or e-commerce environment
- Strong analytical skills and experience with subscription KPIs, cohort analyses and data-driven decision making
- Experience leading and executing cross-functional projects with teams from marketing, product, tech, supply chain, CRM and customer success
- High technical affinity and ability to quickly learn new tools and topics
- Strong hands-on mentality as well as a structured, independent and solution-oriented way of working with high ownership
- Fluent in German and English
Benefits
- 100% flexible working hours
- Home office equipment provided
- Choice of a high-end Mac or Windows setup
- Work from home or from our office in Berlin
- 75% employee discount on orders up to €100 per month
- Occupational pension (bAV), company health insurance (bKV) and many other benefits are standard
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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