Area Manager responsible for trade marketing and sales execution in Southern England for BAT. Leading a team to enhance market share and brand equity while fostering development.
Responsibilities
Conduct daily control of BAT volume, market volume, and New Product Introductions (NPIs) in the area to identify new opportunities or improvement areas
Find opportunities in the market to be driven at local level or raised up
Weekly market visits to identify market insights (Market visits with or without TMs)
Drive and ensure the quality execution of all Brand & Trade programs or activities within the assigned area
Coordinate the swift implementation of programs, reacting decisively against competitive threats
Measure and assess results against Route to Market (RTM) KPIs (SOM, Distribution Levels, Out of Stock, TCP compliance, and Product quality at retail)
Generate SOM Growth and enhance BAT Brand equity among retailers and consumers
Lead, manage, develop, and coach the team to create a highly motivated and high performing unit that surpasses the competition
Ensure appropriate training and induction for the team in business-relevant areas, including the tobacco industry, product knowledge, competitors, BAT internal systems, and legal restrictions
Requirements
Approximately 3/4 years of proven experience in trade marketing/sales at Territory Area Manager/Sales Rep level or Brand/Trade Assistant level in an FMCG company
Experience in People Management
Confident communicator and coach, passionate about helping others grow
Sharp commercial insight with strong data analysis skills and understanding of category management and profit impact
Experienced in planning, prioritizing, managing risks, and allocating resources efficiently
Skilled at building relationships and influencing retailers and partners
Motivated with a focus on setting and achieving ambitious goals
Flexible and proactive, thriving in fast-paced, regulated environments with a drive for continuous improvement
Benefits
market leading annual performance bonus (subject to eligibility)
Search Performance Manager in Walmart Connect optimizing 1st Party suppliers' search campaigns for revenue growth and product improvements. Collaborate with Sales and Account Management to drive strategic success.
Senior Manager overseeing provider documentation audits for Aetna, managing teams and improving operational excellence. Driving network growth initiatives through data integrity and project management.
Project Information Manager role at Aurecon, focusing on digital and information management across various projects. Engage with project teams to enhance delivery excellence and compliance with ISO standards.
Assistant Branch Manager coaching Advisors in financial industry at RBC. Achieving sales objectives while promoting digital solutions and engaging team development.
Referral Manager enhancing veterinary referral experiences for clinics and veterinarians at AniCura. Focused on operational excellence in a high - impact environment.
Portfolio Manager responsible for managing investment portfolios for high net worth clients. Ensuring compliance and providing personalized financial advice at TIAA.
Senior Manager IT Data Products at Knauf, driving portfolio governance and innovation in data analytics and AI. Working in hybrid model from Kitzingen, Germany.
Manager overseeing middle office functions, delivering operational excellence for investment management clients. Drive performance and compliance in a fast - paced environment while managing teams in India.
Identity and Access Manager addressing complex identity and access management challenges for clients. Building relationships and mentoring teams at Protiviti, a global consulting firm.