US Customer Marketing Senior Manager for Zoetis Diagnostics. Developing marketing strategies to drive customer acquisition and retention in the US market.
About the role
- Marketing Specialist driving marketing initiatives to strengthen brand awareness and support sales growth in automotive aftermarket sector. Creative campaign development and digital marketing execution required.
Responsibilities
- Drive marketing initiatives that strengthen brand awareness, support sales growth, and elevate customer engagement across the automotive aftermarket sector
- Combine creative campaign development, digital and offline marketing execution, event support, customer-facing activities, and coordination of promotional materials
- Translate market insights into impactful marketing actions while ensuring smooth operational processes across the region
- Proactivity with regards to new ideas
- Creativity to develop campaigns and concepts to support sales or brand awareness
- Online and offline competence
- Independent working style and self-motivated
- Out of the box thinking in order to improve brand awareness in the region
- Customer and market orientated
- Support on annual marketing planning and budgeting
- Support on exhibition and various marketing events
- Manage various customer support: signage, advertisement, seminars, etc
- Manage merchandize item ordering from MAHLE Fanshop
- Manage material development and shipment such as catalogue, brochures, flyers and POS
- Digital marketing: Social media development / management and other digital activities
- Support on market research analysis
- Payment preparation, invoice collections, check & submission
Requirements
- Good teamwork with interpersonal skills, result-oriented, multi-task and strong follow up
- Good office skills, such as PowerPoint and Excel
- Experience in managing social media platforms and content planning
- Ability to analyze digital performance metrics and translate insights into actions
- Familiar with Google Analytics or similar digital analytics tools
- Basic knowledge of SEO/SEM principles
- Experience with digital advertising (Facebook Ads, Google Ads), as an advantage
- Ability to support content creation and coordinate with designers or agencies
- Understanding of digital campaign planning and measurement
- Familiarity with simple design tools such as Canva or Adobe, as a plus
- Knowledge of CRM, email marketing tools, or marketing automation platforms is an advantage
- Strong understanding of online marketing trends and customer behavior
Benefits
- Collaborative environment
- Ongoing personal & career development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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