Product Marketing Director responsible for leading go-to-market strategy for SaaS solutions at Magnet Forensics. Collaborating with cross-functional teams to drive product adoption and market positioning.
Responsibilities
Lead Global Go-To-Market strategy and messaging for a SaaS platform solution, ensuring alignment with company objectives and market demands.
Manage product launches and releases, both internally and externally; apply best practices for product launches, packaging and positioning.
Collaborate with internal teams, including marketing, product management and sales to gain necessary inputs and maximize effectiveness of product marketing plans and messaging.
Create timely and effective sales enablement tools.
Develop clear and compelling content, product positioning, messaging, and value propositions that resonate with external audiences to help achieve demand generation objectives.
Help promote the product externally through campaigns, webinars, etc.
Develop and continually iterate on positioning that differentiates the solutions in market.
Requirements
Bachelor’s Degree in Business or related field
5+ years of experience in product marketing at a Senior-Level.
Proven track record of successful product launches and marketing campaigns.
Experience bringing SaaS solutions to market and acquired familiarity and experience with associated best practices.
Experience with end-to-end product launches and in-life marketing planning for Global, B2B solutions.
Comfortable in a fast-paced, high-growth environment with complex software solutions.
Excellent written and verbal communications skills.
Ability to work on multiple projects simultaneously and prioritize effectively.
Customer-centric mindset with the ability to translate customer needs into actionable product marketing strategies.
Associate Director, Brand & Integrated Marketing for Spotify's Podcast Creator Marketing team. Lead programs connecting Spotify to creators shaping global culture while driving brand love through effective storytelling.
Senior product marketing manager at WRITER, focusing on go - to - market strategy for IT - facing products. Collaborating across teams to enhance enterprise AI platform positioning.
Product Marketing Manager developing and executing strategies for low voltage air and power circuit breakers in ABB's Electrification Smart Power division. Managing portfolio performance and enabling sales team success in the US market.
Go - to - Market Manager driving revenue growth in Japan for AI startup focused on enhancing professional productivity. Leading market strategies across various channels.
Go - To - Market Associate at Haystack owning outbound prospecting and qualification of new sales opportunities. Collaborating with founders to develop mastery in the sales cycle and custom software offerings.
GMP Technician maintaining cleanliness in GMP environments for SBM Management Services. Responsible for routine cleaning tasks and adherence to safety protocols while collaborating with team members.
Senior Product Marketing Manager responsible for EMEA GTM strategies, driving awareness and adoption for Mixpanel's analytics platform through marketing initiatives.
Advisor executing go - to - market strategies for Credit Risk solutions at TransUnion. Collaborating with teams to enhance product awareness and adoption through strategic initiatives.
Product Manager driving innovative energy solutions for Socomec North America, focusing on energy storage systems and power controls. Aligning product strategy with market needs for competitive offerings.
Go - To - Market Coordinator at Andis supporting planning and execution of product launches across various segments. Involved in cross - functional collaboration and maintaining launch readiness.