Hybrid Senior SEO Manager

at Mad Fish Digital

• Job title: Senior SEO Manager
• Job type: Full Time
• Experience level: Senior
• Salary: $84,000 - $95,000 per year
• Degree requirement: Bachelor's Degree
• Tech skills: WordPress
• Location requirements: Hybrid, Portland, United States

About the role

• Senior SEO Manager leading enterprise organic growth programs across various channels. Guiding SEO strategies and mentoring the SEO team to enhance performance.

Responsibilities

• Own end-to-end organic strategy for a portfolio of enterprise clients—from discovery and roadmap through execution, measurement, and storytelling
• Serve as the primary SEO lead and strategic advisor, confidently presenting to senior marketers and executive stakeholders
• Build integrated strategies that span:
• - Content strategy, topical authority, and pillar/collection architecture
• - Keyword and audience intent research tied to business KPIs
• - Brand visibility and accuracy within LLM-driven discovery (ChatGPT, Gemini, Perplexity, etc.) and Google AI Overviews
• - On-page optimization and conversion-minded content improvements
• - A healthy technical foundation—site architecture, crawlability, indexation, Core Web Vitals, structured data
• - Off-site authority, link strategy, and digital PR collaboration
• Prioritize tasks and strategies by balancing business impact, effort, and technical constraints
• Define and own measurement frameworks using GA4, Google Search Console, Looker Studio, and emerging AI visibility tools—then turn data into stories clients can act on
• Translate SEO requirements into clear direction for developers, content teams, and client stakeholders (you don't need to write the code, but you need to know what to ask for and why)
• Collaborate closely with Content, Paid Media, Analytics, and Client Success to integrate SEO into broader marketing strategy
• Mentor teammates and help shape how we execute SEO across the agency

Requirements

• 5+ years of progressive SEO experience, ideally in an agency or enterprise environment
• A true generalist's toolkit: you can move fluidly between content strategy, keyword and audience research, on-page optimization, technical SEO, measurement, and authority-building
• Proven experience owning long-term, enterprise SEO strategies end-to-end
• Working knowledge of technical SEO—enough to diagnose issues, scope fixes, and guide developers with confidence (you don't need to be the one writing the implementation)
• Strong analytics and measurement chops (GA4, GSC, Looker Studio)
• Hands-on experience with tools like Screaming Frog, Ahrefs, Semrush, or similar
• Excellent client-facing communication skills and the ability to influence senior stakeholders
• Strong organizational skills and comfort juggling multiple priorities in a fast-paced environment
• **Nice to Have**
• Experience optimizing for AI Overviews and LLM-driven discovery
• Ecommerce SEO experience (large catalogs, faceted navigation, feed-driven pages)
• Familiarity with CMS platforms like WordPress, Shopify, or headless setups
• Comfort experimenting with AI tools and automation to improve workflows and insight