Hybrid Organic Department Manager, SEO – GEO

at Direct Online Marketing

• Job title: Organic Department Manager, SEO – GEO
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: WordPress
• Location requirements: Hybrid, Pittsburgh, United States

About the role

• Digital marketing leader managing organic marketing services at DOM. Leading a team in SEO, GEO, and related functions to drive measurable growth for clients.

Responsibilities

• Lead the organic marketing function
• Own the performance, direction, and evolution of DOM’s organic services (SEO, GEO, CRO, email)
• Ensure our work drives real business outcomes and not just rankings or traffic
• Stay ahead of industry changes (including AI-driven search) and translate them into action
• Build and improve systems
• Develop and refine processes and workflows that improve efficiency, quality, and scalability
• Identify gaps in execution, tools, or capabilities and proactively implement solutions
• Lead initiatives that strengthen service offerings and elevate team performance
• Oversee performance across client accounts and proactively review strategy
• Diagnose issues, identify root causes, and implement solutions
• Ensure clear, consistent communication of results and insights across teams
• Manage, mentor, and grow a team of 5–10 organic marketing specialists
• Foster a culture of accountability, collaboration, and curiosity
• Provide clear feedback, coaching, and development opportunities
• Ensure work meets high standards through quality assurance and process adherence

Requirements

• 5+ years of hands-on SEO or similar digital marketing experience across a variety of industries and goals
• 3+ years of experience managing and developing a team
• Strong expertise in technical SEO, content strategy, and performance analysis
• Deep understanding of how SEO connects to broader business outcomes
• Experience with platforms like WordPress, HubSpot, Shopify, and tools like GA4, GSC, SEMrush
• Highly accountable: you take ownership of outcomes
• Driven: you take initiative, push things forward, and don’t wait to be told what to do
• Systems-oriented: you naturally look for ways to improve how things work
• Adaptable: you stay ahead in a fast-changing space
• Detail-oriented: without losing sight of the bigger picture
• Curious: you want to understand the why behind performance

Benefits

• Competitive salary + annual performance-based increases
• 401(k)
• Health & wellness Medical, dental, and vision coverage
• Short-term disability
• PTO + Paid holidays + floating holiday
• Annual volunteer day
• Parental leave
• Ongoing training and development
• Clear structure and alignment through EOS (Entrepreneurial Operating System)
• Regular team events and collaboration