SEO Manager at Lightburn developing SEO strategies for diverse B2B and manufacturing clients. Responsibilities include keyword research, technical SEO, and performance reporting.
About the role
- Senior Manager SEO driving AI-led strategies for Fortune 500 brands at Jellyfish. Leading search performance insights and GEO initiatives to enhance brand visibility in a digital landscape.
Responsibilities
- Act as the lead interpreter of search performance and visibility quality across both traditional and AI-led discovery experiences.
- Maintain a broad expertise across the evolving landscape of LLMs and generative engines, including Google Gemini, OpenAI GPT, Anthropic Claude, and other leading frontier models.
- Harmonize GEO initiatives with existing SEO workflows and priorities to ensure technical compatibility and strategic alignment.
- Apply advanced measurement frameworks to provide clarity on search performance signals and model sentiment.
- Lead the collaboration between account teams and engineers to ensure Jellyfish technology continues to solve for evolving client visibility challenges.
- Identify specific areas where agentic marketing practices and AI-powered workflows can support broader brand objectives.
- Help brands define a GEO testing roadmap using scientific measurement to validate specific tactics and model responses.
- Plan and manage the pragmatics of execution, ensuring the right tools and resources are deployed to meet strategic goals.
- Update and refine "best practice" guidelines for the agency and clients as the generative engine landscape evolves.
Requirements
- 5+ years of experience leading global SEO accounts, with experience delivering organic growth for enterprise clients.
- Expertise in AI-driven SEO automation, data science applications, and SEO-driven business intelligence.
- Ability to deliver complex insights and strategic plans with clarity and authority.
- Deep expertise in new business leadership, including pitch strategy, proposal development, and executive-level SEO consulting.
- Familiarity with working with a high degree of independence and possess the ability to prioritize and reprioritize tasks with agility.
- Manage and resolve commercial escalations, ensuring smooth operations across Earned Media and Client teams.
- Experience with enterprise search and visibility tools such as SEMrush, Ahrefs, BrightEdge, or Botify is preferable.
Benefits
- You'll be eligible to join our discretionary annual bonus scheme and 401k retirement plan.
- Have peace of mind with our healthcare, vision and dental insurance, plus short and long-term disability and life cover.
- Work remotely for up to 60% of your days and shape your day between 8am and 6:30pm with flexible working hours.
- Enjoy 14 weeks of paid leave for primary caregivers and 4 weeks of paid leave for secondary caregivers.
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