SEO Analyst executing keyword research, On - Page optimizations, and SEO strategies at GOAT DIGITAL. Collaborating on reporting and continuous improvement across digital marketing projects.
About the role
- SEO-first Marketing Manager focused on scaling organic visibility and utilizing performance-driven search marketing strategies. Join an international team to deliver SaaS solutions.
Responsibilities
- SEO (primary focus): Develop and implement a holistic SEO strategy (on-page, technical, off-page)
- Build scalable structures for B2B lead generation
- Keyword and intent analyses across complex customer journeys
- Optimize site architecture, internal linking and content
- Collaborate with tech teams (Core Web Vitals, crawling, indexing, structured data)
- Define KPIs, set up tracking and drive continuous optimization
- B2B link building & authority: Acquire high-quality backlinks in the SaaS/B2B environment
- Identify relevant platforms and partnerships
- Increase domain authority
- Search Ads (Google & Microsoft): Plan, manage and optimize campaigns
- Responsible for budget and performance (e.g., CPL, conversion rate)
- Integrate SEO and paid data
- Further develop tracking & attribution (GA4)
- Local SEO (plus): Optimize local visibility (Google Business Profile, NAP)
- Build local landing pages and manage reviews
- AI visibility (forward-looking): Monitor AI search trends
- Implement initial optimizations for generative search environments
Requirements
- Several years of hands-on SEO experience (agency or in-house)
- Proven experience generating B2B leads through SEO
- Experience with Google Ads; Microsoft Ads is a plus
- Proficient with tools such as GA4, Search Console, SEMrush, Sistrix or Screaming Frog
- Analytical, structured and independent working style
- Interest in AI search / generative search
- Fluent German and good English skills
Benefits
- Flexible working hours within a 38-hour workweek
- Mobile office / remote work
- Company smartphone available
- Subsidized lunch
- Company pension plan
- Subsidized gym membership
- Corporate benefits program
- Company events
- Company bike (JobRad)
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
SEO Manager at Lightburn developing SEO strategies for diverse B2B and manufacturing clients. Responsibilities include keyword research, technical SEO, and performance reporting.
Digital marketing leader managing organic marketing services at DOM. Leading a team in SEO, GEO, and related functions to drive measurable growth for clients.
Content Analyst producing and optimizing strategic content for the digital presence of a book publishing company. Planning editorial calendars and working closely with the marketing team to boost online presence.
Senior Manager SEO driving AI - led strategies for Fortune 500 brands at Jellyfish. Leading search performance insights and GEO initiatives to enhance brand visibility in a digital landscape.
Senior SEO Specialist driving SEO initiatives through data analysis and collaboration globally for Mouser, a distributor of semiconductors and electronic components.
Finance Manager at Blue Bottle Coffee overseeing accounting operations and compliance. Ensuring financial integrity while managing treasury and supporting business growth in South Korea.
Junior SEO/GEO Manager developing SEO strategies for clients in the online marketing sector. Involving AI tools and data analysis to improve search results and client collaboration.
SEO Manager developing and implementing SEO strategies for various client projects in a hybrid setup. Focusing on technical audits, on - page optimization, and collaboration with cross - functional teams.
SEO Manager at kreativkarussell focusing on SEO strategies, content creation, and performance optimization. Collaborating within a creative team to boost online presence for clients.