Marketing Operations & Sales Enablement Specialist at Capital Bank, responsible for executing marketing campaigns and supporting sales initiatives. Collaborating on compliance and operational support for mortgage divisions.
MB
Hybrid CRM and Marketing Automation Manager – m/f/d
Posted 2 months ago
About the role
- CRM and Marketing Automation Manager handling customer data analysis and email marketing campaigns. Focused on segmenting audiences and optimizing marketing strategies through data-driven decisions.
Responsibilities
- You analyze existing customer databases and optimize them using available data and/or logic
- You create entirely new CRM accounts and can both perform complex database imports and implement corporate design guidelines for templates across all required areas
- You are responsible for email marketing campaigns with various objectives, analyzing and optimizing them, for example using different A/B testing strategies
- You handle the onboarding of new clients and can successfully familiarize them with the CRM of choice
Requirements
- 3–5 years of experience working with CRMs such as HubSpot or similar
- Experience analyzing CRM data for lead generation and customer acquisition
- Experience with email marketing tools such as Mailchimp
- Experience designing process optimizations, e.g., with Zapier or similar tools
- Experience with WordPress, Typo3, HubSpot CMS, or similar
- Experience manipulating data, e.g., using Python or similar
- Native-level German language skills
- Business-fluent English language skills
Benefits
- Self-fulfillment
- Personal development and training
- Modern software and hardware
- Work from anywhere, as long as you are in a similar time zone
- 4-day workweek possible
- Free breakfast and drinks
- Quarterly profit-sharing
- Flexible working hours
- Commuter pass (job ticket) available
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Tech skills
Location requirements
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