Marketing Operations & Sales Enablement Specialist at Capital Bank, responsible for executing marketing campaigns and supporting sales initiatives. Collaborating on compliance and operational support for mortgage divisions.
MB
Hybrid CRM and Marketing Automation Manager
Posted last month
About the role
- CRM and Marketing Automation Manager optimizing customer relations for digital growth. Analyzing data, executing email marketing, and onboarding clients in hybrid work environment.
Responsibilities
- You analyze existing customer databases and optimize them based on available data and/or logic.
- You create entirely new CRM accounts and can perform complex database imports as well as implement corporate design requirements for templates across all necessary areas.
- You are responsible for email marketing campaigns that pursue various objectives; you analyze and optimize them, e.g., using different A/B testing strategies.
- You handle onboarding of new clients and can successfully familiarize them with the CRM of choice.
Requirements
- 3–5 years of experience working with CRMs such as HubSpot or similar
- Experience analyzing CRMs for lead generation and customer acquisition
- Experience with email marketing tools such as Mailchimp
- Experience designing process optimizations, e.g., with Zapier or similar tools
- Experience with WordPress, TYPO3, HubSpot CMS, or similar
- Experience in data manipulation, e.g., using Python or similar
- German language skills at native level
- English language skills at business-fluent level
- Experience with reporting tools such as Google Data Studio or similar (desirable but not mandatory)
Benefits
- Personal fulfillment
- Opportunities for growth and professional development
- Modern software and hardware
- Work from anywhere, as long as it's within a similar time zone
- 4-day workweek possible
- Free breakfast and drinks
- Quarterly profit-sharing
- Flexible working hours
- Job ticket available
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