Marketing Associate at Talk Online Panel creating targeted content for online campaigns and social media. Collaborating on marketing strategies while analyzing data and trends to support decisions.
About the role
- Senior Customer Marketing Specialist at Lytx driving customer growth and retention through omnichannel campaigns. Collaborating with teams to deepen customer relationships and optimize marketing efforts.
Responsibilities
- Develop a deep understanding of customer goals, industry dynamics, and business objectives to identify marketing opportunities aligned with Lytx’s strategy.
- Design and execute customer marketing plans that support the customer lifecycle, including expansion, upsell, cross-sell, product adoption, and retention.
- Create impactful, multi-format content that informs and engages customers.
- Partner cross-functionally with sales, customer success, product, and marketing subject matter experts to develop impactful campaigns.
- Deliver personalized, multi-channel campaigns using email, digital, direct mail, enablement tools, and other tactics to drive customer engagement and growth.
- Monitor campaign performance, analyze results, and optimize efforts to improve ROI and meet key business goals.
- Contribute to a culture of continuous improvement through experimentation, feedback, and iteration.
- Perform other related duties as assigned.
Requirements
- 5+ years of B2B marketing experience; SaaS experience strongly preferred.
- Minimum of 2 years in customer marketing or lifecycle marketing roles.
- Proven success in building and executing marketing strategies that drive cross-functional alignment and measurable outcomes.
- Hands-on experience designing programs to support customer retention, product adoption, and account expansion.
- Strong analytical skills with a data-driven approach to optimizing campaign performance.
- Exceptional organizational and project management abilities with keen attention to detail.
- Excellent collaboration and communication skills across teams and stakeholders.
- Proficiency with marketing technologies such as 6sense, Marketo, and Salesforce.
- Solid understanding of ABM practices and customer growth strategies, with a passion for staying ahead of marketing trends.
Benefits
- Medical, dental and vision insurance
- Health Savings Account
- Flexible Spending Accounts
- Telehealth
- 401(k) and 401(k) match
- Life and AD&D insurance
- Short-Term and Long-Term Disability
- FTO or PTO
- Employee Well-Being program
- 11 paid holidays plus 1 inclusive holiday per year
- Volunteer Time Off
- Employee Referral program
- Education Reimbursement Program
- Employee Recognition and Appreciation program
- Additional perk and voluntary benefit programs
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