Director of Growth Marketing focused on high - profile lead generation across digital channels. Collaborating with analytics and CRM teams to optimize marketing performance and client engagement.
About the role
- Growth & Sales Expert responsible for lead qualification and pipeline management at lunapark, a digital marketing agency based in Germany. Engaging with clients and reporting to management while enjoying flexible work options.
Responsibilities
- Lead qualification & pipeline development: Build and maintain company and client pipelines in the CRM (ActiveCampaign or similar)
- Lead follow-up: Proactively reach out to and follow up with leads from webinars and campaigns
- Scheduling: Organize and schedule chemistry calls with company leadership
- Reporting & recommendations: Create and maintain sales reports with evaluations and recommended actions
- Strategic alignment: Monthly update meeting with management on pipeline status, opportunities and next steps
- Independent execution: Work independently and in a structured way, in close coordination with Marketing and management
Requirements
- Experience in digital/online marketing, ideally at an agency or consultancy
- Strong organizational skills and self-management (you are more of the green/yellow DISC type: communicative, reliable, structured)
- Confident user of CRM systems (ActiveCampaign or similar)
- Enjoy engaging with clients and building long-term relationships
- Open to using AI tools to increase efficiency in the sales process (e.g., research, lead qualification, follow-up preparation)
- Based in Cologne or the Cologne area, able to work 1–2 days per week in the Cologne office — the rest of the time can be remote
Benefits
- Modern workspace in Cologne + flexible remote option
- Close collaboration with management and short decision-making paths
- Access to exciting digital marketing projects across a variety of industries
- Open company culture with appreciation and development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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