Head of Growth at Oumi, driving AI adoption through company growth strategies across PLS and enterprise motions. Requires high - growth startup experience and senior leadership capability.
About the role
- Customer Growth Assistant Manager responsible for driving customer growth via omni-channel communications at Love, Bonito. Collaborating cross-functionally to enhance customer engagement in Southeast Asia and international markets.
Responsibilities
- Owns omni-channel campaign calendar and one-time broadcasts (newsletters, pushes, WhatsApp blasts, etc).
- Lead and manage a team to drive customer acquisition, engagement and retention through Email, IAM, Push, WhatsApp, Telegram and SMS.
- Develop and optimise channel strategy across campaign broadcasts and automated lifecycle flows.
- Ensure message consistency and sequencing across channels to maximise impact without over-communication.
- Drive end-to-end execution of global and market-level Email, Push Notifications, Whatsapp, Telegram and SMS campaigns from planning to deployment.
- Align campaign calendars across markets to ensure local relevance while maintaining global consistency.
- Work closely with Creative & Content teams to ensure communication is aligned with Love, Bonito tone of voice, customer-centric and performance driven.
- Manage and optimise third-party marketing automation tools.
- Identify automation opportunities to reduce manual workload and increase scalability.
- Collaborate with E-commerce & Tech teams on platform improvements impacting customer growth performance.
- Partner with Global Customer Growth Manager to optimize loyalty & CRM strategy across lifecycle stages (new user onboarding, first purchase conversion, repeat purchase, churn prevention, reactivation) and automated flows (welcome series, browse abandonment, cart abandonment, post-purchase, win-back, loyalty nudges).
- Support loyalty & CRM communication strategy, including copy, channel sequencing, A/B testing, and deployment.
- Translate campaign data into actionable insights and clear recommendations.
- Present performance updates and key learnings to HQ and market stakeholders.
- Run A/B tests across messaging, segmentation, timing and channel mix.
- Conduct competitor and industry benchmarking to identify growth opportunities.
- Work closely with the Data team to refine segmentation logic (RFM, behavioral triggers, high-value segments, churn risk segments).
- Lead a lean, high-performing omni-channel team with strong execution and continuous improvement.
- Partner with HQ Marketing, E-commerce, Data, Creative, and Markets to align and amplify campaigns across touchpoints.
- Drive visibility and alignment on campaign calendars, CRM flows, and key growth initiatives.
- Serve as the central owner of omni-channel communications, ensuring Newsletter and CRM operate as one cohesive function.
Requirements
- Strong understanding of full-funnel growth (Acquisition → Activation → Retention → Reactivation).
- A genuine interest in fashion and general female consumer products.
- Strong creative writing and copywriting skills, with the ability to craft compelling, customer-centric and conversion-driven messaging across omni-channel touchpoints while staying true to brand voice.
- Solid foundation in CRM principles (segmentation, lifecycle marketing, automation flows, RFM, cohort thinking).
- Highly analytical with the ability to translate data into actions.
- Exposure to loyalty programs and retention strategies (points system, tiering, incentives, engagement mechanics).
- Strong commercial mindset. Understands revenue, AOV, purchase frequency and customer value.
- Structured thinker with strong execution discipline.
- Strong stakeholder management skills across HQ and Markets.
- Comfortable managing marketing automation tools and third-party platforms.
- Proactive, hands-on and solution-oriented.
- Growth mindset with ability to move fast without compromising quality.
- Lives and breathes our brand values: People Matter; Go Above & Beyond; Be Bold, Be Creative; Always Keep It Real; Growth Mindset; We’re Better Together!
Benefits
- Flexible Work Arrangement
- Work from anywhere!
- Flexible and adjustable work hours
- Staff Wellness
- Comprehensive corporate insurance (Fully covered visits at our panel clinics, dental coverage, maternity reimbursement)
- Learning and Career Development
- Learning and development (i.e. subscription plans to best-in-class resources, personal development fund etc)
- Dedicated leadership training for those of managerial responsibilities
- Friday pm off for learning
- #TeamLB perks
- Generous staff discount off LB products
- Employee driven peer-to-peer recognition platform to honour and celebrate everyday achievements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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