Senior Paid Search Manager at Logitech developing global SEM strategies and managing performance marketing campaigns. Collaborating across teams to optimize paid search initiatives and ensure maximum ROI.
Responsibilities
Develop and implement comprehensive global SEM strategy and executions across various business groups among Logitech, aligning with overall marketing objectives and regional market nuances
Develop and implement advanced bidding and optimization strategies, leveraging AI and automation, in close collaboration with our main Media Agency and media platform partners
Proficient in Search Engine Advertising (SEA) with expertise across platforms like Google, Amazon, and Bing
Adept at leveraging SEM strategies and performance media tactics to develop comprehensive paid media campaigns that maximize revenue and achieve optimal performance
Mastery of SEA tools and platforms, including Google Ads and Google Search 360
Identify opportunities to expand performance marketing best practices into adjacent channels (e.g. retail media, social performance)
Monitor, analyze, and report on campaign performance metrics, providing actionable insights to Business Groups and executives
Work closely with business groups, DTC revenue team, e-commerce teams to align global SEM efforts to ensure a consistent ad campaign set-up, reporting and governance across all markets
Act as subject-matter expert for internal teams, driving continuous learning and upskilling in performance marketing
Requirements
8–12 years in performance marketing, with deep expertise in SEM across Google, Bing, and emerging platforms
Google Ads Search Certificate is preferred
Strong knowledge of AI-driven bidding, automation, and attribution modeling
Proven experience managing multi-million-dollar paid search budgets with measurable ROI impact
Analytical mindset with the ability to translate data into strategy and performance recommendations
Candidates with prior experience in Paid Media agencies are preferred
Excellent cross-functional collaboration and communication skills
Benefits
Comprehensive and competitive benefits packages
Health insurance
Flexible working arrangements
Support for physical, financial, emotional, intellectual and social wellbeing
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