VP of Lifecycle Marketing at Synchrony Bank defining lifecycle strategies and enhancing customer engagement. Leading data - driven strategies to improve customer satisfaction and retention across multiple channels.
About the role
- Demand Gen Marketing Manager developing, executing, and optimizing integrated campaigns in North America. Collaborating closely with sales to drive pipeline growth for Logitech for Business.
Responsibilities
- Develop and execute account-based marketing programs to target and expand key accounts.
- Build multi-channel plays leveraging digital, content, events, and 1:1 personalization to deepen engagement and accelerate deal velocity.
- Drive pipeline creation and acceleration through full-funnel demand programs — continuously optimizing based on conversion rates, influenced pipeline, and ROI.
- Plan, coordinate, and execute integrated programs for North America, including digital, content syndication, events, and incentive campaigns aligned with company priorities.
- Collaborate with the Global Campaign and Marketing Ops teams to ensure effective database segmentation, lead scoring, and nurture journeys for both inbound and ABM programs.
- Partner with Sales and Revenue Operations to establish shared goals, dashboards, and reporting cadence on pipeline sourced and influenced.
- Analyze performance data to provide actionable insights that improve lead-to-opportunity conversion and sales velocity.
- Manage and allocate the regional demand generation budget efficiently to maximize return and drive predictable pipeline growth.
- Serve as the primary marketing liaison with the North America Logitech for Business leadership team — ensuring visibility into marketing’s contribution to revenue and growth goals.
- Act as a subject matter expert for ABM strategy and best practices within the broader Logitech marketing organization.
- Foster a collaborative, high-performance marketing culture that celebrates experimentation, iteration, and measurable business outcomes.
Requirements
- Demonstrated success in B2B marketing, with experience targeting IT decision-makers with technology and/or enterprise services a plus.
- Strong track record of designing, executing, and tracking performance of digital marketing programs is required.
- Ability to negotiate favorable terms with vendors and agencies, such as pricing, delivery dates, and terms.
- Development of a deep empathy and understanding of the personas within the buying group of Logitech solutions - where they go to research, whose opinion they value, their pain points, and how to build trust with them.
- Accountability to own the entire campaign lifecycle from definition and execution to measurement of engagement and return on investment.
- Vision to proactively anticipate and understand problems and opportunities and present comprehensive and timely solutions.
- Dexterity in managing multiple projects and prioritizing work with the greatest impact on the business.
- Confidence to communicate clearly and concisely using the mode (verbal, writing, or video) that is appropriate for the topic and audience.
- Strong presentation skills, including the ability to create professional, compelling presentations, is required.
- Unrelenting curiosity to learn, grow, and adapt.
- Ability to champion ideas and projects across the organization, building influence to drive team members towards common objectives.
- Functional fluency in Customer Relationship Management tools (e.g. Salesforce), marketing automation (e.g. Marketo), ABM platforms (e.g. Demandbase) and related marketing tools (such as, but not limited to Adobe Creative Suite, Google Workspace) is preferred.
Benefits
- Medical Coverage
- Dental Coverage
- Vision Coverage
- Traditional and Roth 401(k) Plans
- Flexible Spending Accounts
- Employee Share Purchase Plan (ESPP)
- Basic and Additional Life Insurance
- Disability Coverage
- Adoption and Surrogacy Assistance
- Tuition Reimbursement Plans
- Commuter Benefits
- Paid Time Off
- Paid Holidays
- Bereavement Leave
- Paid Parental Leave
- Wellness Programs
- Health Savings Account Plans
- Access to Expert Medical Opinions
- Identity Theft Protection
- Breast Milk Delivery to Nursing Mothers on Business Travel
- Access to a Group Legal Plan
- Donations Matching Programs
- Employee Product Discounts
- Access to Auto, Home, and Pet Insurance
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