CRM Specialist joining Marketing team in Malta, driving customer retention strategies and campaign performance analysis within iGaming.
Responsibilities
Help to develop and execute an annual marketing plan to drive core business KPI’s.
Contribute to the optimization of the existing Marketing calendar.
Coordinate and execute Marketing campaigns via CRM tools to reinforce the growth of our segments.
Ensure all CRM, promotional content/messaging are compliant and that industry standards are enforced.
Develop tailored VIP Retention and Reactivation marketing strategies to ensure a profitable customer journey and drive player engagement and VIP revenue growth.
Utilize data analysis to measure and report on campaign performance.
Provide operational support to CRM team, including campaign analysis, reports and any day-today tasks.
Liaise with key Stakeholders including Design, CRM and Content teams for execution of CRM Campaigns.
Requirements
Proven CRM experience of at least 2 years in a similar role
Experience using Optimove is a must
Experience in the iGaming Industry
A keen interest for sports betting, casino and understanding of betting clients.
High Level of English - written communication and grammar, listening and verbal skills
Proven ability to build strong relationships quickly
Ability to work in a fast paced, customer centric environment
Benefits
Vibrant modern office space.
Hybrid/Remote work arrangements.
Bi-monthly company wide social and team building activities.
Lunch vouchers.
Wellbeing day;
Support in personal and professional growth.
Pension scheme.
Private medical and dental insurance coverage for employees + dependents.
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