Entry - level role supporting effective customer success plans and fostering strong customer relationships at Ideagen. Collaborate with cross - functional teams for onboarding and retention activities.
About the role
- CRM Specialist developing and executing CRM strategies for personalized customer engagement. Collaborating with cross-functional teams to optimize client experience throughout their journey.
Responsibilities
- Desenvolver e executar a estratégia de CRM, garantindo uma comunicação relevante e personalizada ao longo da jornada do cliente;
- Realizar a segmentação da base de clientes de forma estratégica, direcionando campanhas e ações por perfil, comportamento e momento de compra;
- Planejar e estruturar réguas de relacionamento (ativação, retenção, reativação, cross sell e up sell);
- Criar e gerenciar o calendário de CRM, com foco em campanhas multicanais (e-mail marketing, SMS e outras iniciativas);
- Elaborar briefings e direcionamentos para ações em lojas e franquias, garantindo alinhamento com a estratégia da marca;
- Atuar em parceria com os times Comercial, E-commerce e Franquias, identificando oportunidades e desenvolvendo novas iniciativas de relacionamento;
- Acompanhar e analisar indicadores de performance (KPIs, NPS, CSAT), gerando insights e propondo melhorias contínuas;
- Apresentar resultados e aprendizados das campanhas, com visão analítica e foco em otimização;
- Realizar benchmarking e acompanhar tendências de CRM e experiência do cliente;
- Apoiar na disseminação da cultura de CRM e no uso de ferramentas junto às equipes internas.
Requirements
- Ensino superior completo;
- Experiência prévia em CRM, Marketing de Relacionamento ou áreas correlatas;
- Forte capacidade analítica e visão estratégica;
- Conhecimento operacional e estratégico da plataforma DITO;
- Conhecimento intermediário/avançado em Excel;
- Conhecimento operacional de PUSH APP;
- Boa comunicação e habilidade de relacionamento com diferentes áreas.
Benefits
- Vaga também para PcD
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Assistente de CRM supporting marketing strategies by operationalizing campaigns in CRM for customer engagement and retention. Driven to enhance customer journeys and base growth through diverse campaigns.
Dynamics CRM Technical Consultant role developing and supporting Dynamics 365 Sales and Marketing systems at Clarion Housing Group. Engaging with customers and ensuring systems are maintained with a focus on quality and resilience.
Clinical Success Manager at Abridge improving nursing workflows with AI. Collaborating with diverse teams to launch products that bridge clinical conversations and actionable data.
Customer Success Executive managing end - to - end experience for F&B clients. Onboarding and supporting clients for optimal system utilization in a hybrid work environment.
Customer Success & Compliance Analyst at Spiko focusing on onboarding and support for investors while collaborating with internal teams. Enhancing customer satisfaction and operational efficiency in a fintech environment.
Customer Success Leader at Planday managing Customer Success Managers for B2B SaaS client retention. Ensuring strong customer partnerships and data - driven growth strategies.
Head of Customer Success managing the Customer Success function to drive revenue growth at ablefy. Building relationships with customers and leading a high - performing team in a SaaS environment.
Senior Customer Success Associate managing automated customer accounts for sustainability platform rePurpose. Delivering quality support through efficient ticket management and customer onboarding.
Analista de Planejamento Pleno - CRM developing customer relationship strategies to enhance retention at Cheil Brasil. Collaborating with teams to utilize data for improved consumer engagement.