Marketing Manager overseeing the implementation of Customer Lifecycle Management plans for the Full Funnel Borrowing team at Lloyds Banking Group. Focused on enhancing customer engagement and ensuring retention.
Responsibilities
Manage the implementation of the Customer Lifecycle Management plan by defining the hypotheses that we want to test to deliver against our plan.
Assemble pods through agile accelerator delivery teams, sign off on plans and campaign work and report on outcomes.
Work in agile Pods to deliver against key jobs to be done that require innovation at pace.
Manage the handover to Growth, CRM and Campaigns & Social accelerator teams for successful campaign work that can be automated and delivered as part of those teams’ BAU work.
Stay on top of marketing trends, continuously experiment with new routes to market and understand and leverage new data & technology.
Demonstrate a culture of stellar execution, agile delivery, and contributing to team happiness.
Requirements
Proven experience designing and delivering successful CLM plans across the funnel, acquiring and engaging customers and deepening relationships through cross-sell and upsell.
Advocates agile ways of working and role models servant leadership across the Group.
Proven experience driving innovative marketing campaigns (ATL/BTL) that get noticed and drive commercial outcomes.
Uses knowledge and experience to drive commercial return from marketing plans aligned to Group strategy.
Benefits
A generous pension contribution of up to 15%
An annual performance-related bonus
Share schemes including free shares
Benefits you can adapt to your lifestyle, such as discounted shopping
30 days holiday, with bank holidays on top
A range of wellbeing initiatives and generous parental leave policies
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