Digital Marketing Strategist managing SEO strategies and cross - channel tactics for clients at POD Marketing, a full - service agency. Contributing to product development and evolution of marketing strategies.
About the role
- Digital Marketing Specialist managing end-to-end digital campaigns across Google Ads for a legal tech firm. Driving performance through strategy and execution within a hybrid work model.
Responsibilities
- Manage end-to-end digital campaigns across Google Ads
- Monitor, analyze and report on campaign performance
- Execute A/B tests on ad creatives, landing pages, and audience segments
- Coordinate with sales and RevOps to ensure accurate lead tracking via Salesforce
- Work closely with creative, content, and product marketing to align on campaign messaging
Requirements
- 3–4+ years of digital marketing experience in a B2B or SaaS technology environment
- Experience managing paid digital channels, especially Google Ads and LinkedIn
- Strong analytical mindset; able to interpret data and make quick, strategic decisions
- Experience working with both paid search (SEM) and organic search (AEO/SEO)
- Comfortable managing multiple concurrent campaigns and deadlines
- Excellent communication and cross-functional collaboration skills
- Competency with Salesforce, Excel, Teams, PowerPoint
Benefits
- Health insurance
- Retirement savings plans
- Generous paid time off
- Supportive work-life balance
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