ServiceNow CSM Architect leading optimization of customer management solutions in utilities. Collaborating across teams for innovative solutions that enhance customer engagement.
About the role
- Coordenador de CRM desenvolvendo e executando campanhas de marketing na Dotz. Apoiando a análise de performance e criando estratégias de relacionamento com os clientes.
Responsibilities
- Create and execute CRM campaigns based on customer segmentation and propensity models.
- Design and implement multichannel relationship workflows.
- Collaborate with the Marketing team to enable and deliver campaigns.
- Ensure quality and control of campaign flows by validating data before launch.
- Generate insights and drive strategic discussions with the team.
Requirements
- Creative, proactive and analytical profile with strong attention to detail.
- Experience with campaign management platforms (e.g., Salesforce, Adobe, Responsys).
- Experience with segmentation, A/B testing and performance analysis.
- Ability to work collaboratively with cross-functional teams.
- Proficiency in SQL and analytics tools such as Power BI or similar.
- Experience managing high-frequency campaigns with a strong focus on conversion.
Benefits
- SulAmérica health insurance *
- SulAmérica dental insurance *
- Annual variable compensation (PLR) *
- Flexible benefits card: Flash *
- Birthday day off *
- Dotz credits on your birthday *
- Additional Dotz credits for tenure on your birthday starting from the first year *
- Discounts at major pharmacy chains *
- TotalPass membership *
- Childcare assistance *
- Partnership with Open English *
- Partnership with C4life: access specialized support in areas including psychological, legal, financial, social, and pet care *
- Various other initiatives and many Dotz within our "Ganha Mais" program, which aims to bring the best benefits to Dotzeiros. Caring for #OurPeople is one of our main purposes, and we constantly strive to offer the best so we can continue enjoying the journey with passion. *
Job title
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