Consultant facilitating operational excellence and execution management for various client contexts. Engaging in projects to enhance operational performance and deliver value reliably.
About the role
- Media and Measurement Consultant at Lincoln Financial supporting high-impact, data-driven media strategies. Collaborating with stakeholders and optimizing media plans across various channels.
Responsibilities
- Maintaining knowledge on current and emerging developments/trends, assessing the impact, and collaborating with management to incorporate new trends and developments in current and future solutions.
- Championing and enhancing organizational initiatives by positively influencing and supporting change management and/or departmental/enterprise initiatives.
- Serving as a resource to team members and applicable internal/external stakeholders on more complex assignments/projects.
- Identifying and recommending process improvements that significantly reduce workloads or improve quality.
- Consulting/analyzing on more complex assignments and/or projects.
- Supporting the development and execution of more complex media plans across all channels, ensuring alignment with business objectives and campaign KPIs.
- Building and maintaining dashboards and analytical reports that assess media performance. Translating data into clear, actionable insights and compelling stories for internal stakeholders, including senior leadership.
- Partnering with various internal stakeholders including creative, social strategy, consumer insights, web, privacy, and IT teams to ensure media plans are integrated and compliant.
- Collaborating with external media agencies and technology partners to implement, track, and optimize media campaigns.
- Integrating more complex data into meaningful narratives that highlight campaign successes, opportunities, and recommendations for improvement.
- Monitoring campaign performance, identifying trends, and proactively recommending optimizations to improve ROI and effectiveness.
- Supporting privacy and data governance initiatives, ensuring all media measurement activities adhere to regulatory and company standards.
Requirements
- 4 Year/Bachelor's degree or equivalent work experience (4 years of experience in lieu of Bachelor's) (Minimum Required)
- 3 - 5+ Years experience of media planning, measurement, or analytics experience, ideally with exposure to both B2C and B2B environments. (Required)
Benefits
- Clearly defined career tracks and job levels
- Leadership development and virtual training opportunities
- PTO/parental leave
- Competitive 401K and employee benefits
- Free financial counseling, health coaching and employee assistance program
- Tuition assistance program
- Work arrangements that work for you
- Effective productivity/technology tools and training
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