Managing Director of Data Strategy at Ankura, overseeing audience strategy in Public Affairs. Leading high - stakes campaigns and shaping data infrastructure to improve client outcomes.
About the role
- Demand Generation Manager overseeing end-to-end strategy and execution of marketing programs at LILT. Collaborating with Sales and Marketing Operations to drive pipeline and revenue.
Responsibilities
- Own the end-to-end strategy, execution, and iteration of a repeatable demand engine.
- Build and automate high-impact digital programs across paid and organic channels.
- Lead experimentation efforts to optimize the marketing funnel and ensure data-driven governance.
- Collaborate closely with Sales, ADRs, and Marketing Operations to convert interest into qualified pipeline.
- Own the tracking architecture for campaigns, ensuring clear ROI visibility.
- Partner closely with Marketing Operations to define lead scoring and automated routing logic.
- Work closely with ADR team to convert MQLs into pipeline.
Requirements
- 5+ years in B2B Demand Generation within a SaaS environment.
- Deep foundational knowledge across the digital stack, including Google Ads, LinkedIn Advertising, and social platforms.
- Advanced proficiency in navigating complex marketing stacks, including Salesforce, Marketo/HubSpot, and Google Analytics.
- Practical exposure to leveraging enrichment and intent signals through platforms such as Demandbase, 6Sense, G2, Bombora, Clearbit, or ZoomInfo.
- Proven experience implementing AI-enabled workflows to accelerate copy iteration, segmentation hypothesis, and automated performance summaries.
- Analytical mindset for interpreting data and translating it into actionable improvements.
- Self-motivated with a high motor; thrives in fast-paced, high-growth environments.
- Comfortable partnering with Sales and RevOps in a multi-stage funnel and enterprise motion.
Benefits
- Professional development opportunities
- Flexible work arrangements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Paid Media Manager responsible for developing and managing paid media strategies and campaigns across various platforms, aligning with marketing objectives for ROI and performance.
Senior Paid Social Strategist managing paid social operations for clients spanning multiple verticals. Collaborating with teams to blend strategies targeting client KPIs.
Junior Campaign Manager Intern supporting Client Success team at Studyportals. Engaging with diverse international team managing partnerships with top universities in North America and Canada
Manager responsible for executing SEM marketing strategy to drive customer acquisition and revenue at Airwallex. Collaborating across teams for optimization of paid search campaigns.
Junior Performance Marketing Manager optimizing Meta Ads and other Paid Channels for drink&paint startup. Focused on data - driven results and collaboration with the Growth - Marketing Team.
Senior Performance Marketing Specialist responsible for customer acquisition at Marvia, a leading B2B SaaS platform. Blending strategic thinking with hands - on execution across paid and organic marketing channels.
Performance Marketing Specialist driving measurable results for businesses at Clickzone. Enhancing digital marketing strategies and optimizing campaign performance in a collaborative environment.
Director of Demand Generation driving marketing strategies for an AI platform in the logistics sector. Leading campaigns and sales alignment for global logistics and freight forwarding industry.
AVP of Paid Media and Growth Marketing at Aviva Canada. Leading digital marketing strategies with a focus on customer acquisition and engagement.