Hybrid AVP, Paid Media and Growth Marketing – 14 months Contract

at Aviva

• Job title: AVP, Paid Media and Growth Marketing – 14 months Contract
• Job type: Contract
• Experience level: Lead
• Salary: CA$68 - CA$80 per hour
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Markham, Canada

About the role

• AVP of Paid Media and Growth Marketing at Aviva Canada. Leading digital marketing strategies with a focus on customer acquisition and engagement.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to achieve business goals and drive growth.
• Oversee the planning, execution, and optimization of paid media campaigns across various platforms (e.g., Google Ads, social media, display advertising, etc.).
• Identify and implement growth marketing tactics to increase customer acquisition, retention, and lifetime value (using digital media, SEO, email, direct mail, outbound channels).
• Use analytics and data insights to inform marketing strategies and optimize campaign performance.
• Lead and mentor a team of digital marketing professionals, fostering a culture of innovation and continuous improvement.
• Lead projects from planning through delivery by coordinating teams, managing risks and resources to achieve successful, on‑time results.
• Work closely with product, sales, and other marketing teams to ensure cohesive and integrated marketing efforts.
• Develop and manage the digital marketing budget, ensuring efficient allocation of resources to enhance return on investment.
• Stay up-to-date with industry trends, emerging technologies, and competitive landscape to inform marketing strategies.
• Provide regular performance reports and insights to senior leadership, highlighting important data and actionable recommendations.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 7+ years of experience in digital marketing, with a focus on paid media and growth marketing.
• Proven track record of developing and executing successful digital marketing campaigns.
• Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, Adobe Analytics, Qlik, other data visualization tools).
• Excellent leadership and team management skills.
• Strong communication and interpersonal skills.
• Ability to thrive in a fast-paced, dynamic environment.

Benefits

• Collaborative and innovative work environment
• Competitive salary
• Career growth and development opportunities
• Hybrid flexible work model