Hybrid Senior Manager, National Field Activation

at Labcorp

• Job title: Senior Manager, National Field Activation
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Burlington, United States

About the role

• Senior Manager driving growth and enhancing brand perception in local markets through strategic product introductions and sales activation programs at Labcorp.

Responsibilities

• Collaborate with divisional sales leadership and marketing teams to develop and execute growth strategies aligned with business objectives.
• Implement structured product introduction approaches and expanded product roadmaps to enable effective sales campaigns and profitable growth.
• Support communication strategies that align with Labcorp’s vision and priorities for the Diagnostics commercial audience.
• Design and lead scalable, integrated marketing programs to drive lead generation, market share growth, and increased penetration based on market research and consumer insights.
• Partner with internal teams and external vendors to ensure timely, on-budget delivery of campaigns and programs.
• Analyze market data and campaign performance metrics to inform decisions and continuously improve marketing strategies.

Requirements

• Bachelor’s degree in Marketing, Communications or Business-related
• 8+ years of marketing or sales enablement experience, preferably in healthcare, diagnostics, or complex B2B environments
• 1–2 years of experience navigating healthcare industry dynamics
• Proven ability to develop and execute strategic marketing plans and sales activation programs that deliver measurable growth
• Demonstrated success implementing programs that enhance field performance and operational efficiency
• Strong collaboration and stakeholder management skills; ability to influence and work effectively across cross-functional teams and all organizational levels
• High proficiency with project and content management platforms (e.g., Workfront, Adobe, Poppulo or equivalents)
• Familiarity with marketing automation tools and CRM systems (ie. Salesforce)
• Strong organizational and project management capabilities; able to manage multiple complex initiatives within time and budget constraints
• Excellent written and verbal communication skills, including advanced copywriting and editing proficiency
• Ability to thrive in a fast-paced, dynamic environment, adapt quickly to changing priorities, and maintain a solutions-oriented mindset.

Benefits

• Medical
• Dental
• Vision
• Life
• STD/LTD
• 401(k)
• Paid Time Off (PTO) or Flexible Time Off (FTO)
• Tuition Reimbursement
• Employee Stock Purchase Plan