CRM Manager at L&T focusing on enhancing customer relationships through data-driven strategies. This role involves campaign optimization across multiple channels and reporting for marketing initiatives.
Responsibilities
Turn data into genuine customer relationships.
Design, manage and optimize CRM campaigns across all relevant channels (email, app, push, print, POS)
Develop and implement automated customer journeys, trigger-based flows and transactional communications
Translate data and KPIs into clear, actionable recommendations for Marketing, Sales and Management
Reporting: from ad-hoc analyses to dashboards
Further develop and manage the loyalty program and build innovative CRM initiatives
Ensure data quality and expand segmentation and scoring models
Close collaboration with Data Protection/Privacy, IT, Controlling/Finance and Marketing
Requirements
CRM experience (in-house or agency) and proven experience implementing customer journeys and trigger-based campaigns
Deep understanding of customer centricity and enthusiasm for data-driven marketing
Solid knowledge of CRM and marketing automation tools (e.g., Salesforce, Emarsys, Bloomreach, Apteco, HubSpot or similar)
Strong analytical skills and experience deriving action plans from KPIs and reports
Technical affinity for tools, strong data literacy and expertise in segmentation, personalization and predictive modeling
Hands-on mentality, team player, and ability to communicate complex topics clearly
Ideally experience with ERP systems, BI tools or SQL
Ability to be on-site in Osnabrück for two consecutive days at least every two weeks
Benefits
40% employee discount on most of our assortment
6 weeks of vacation per year
E-bike/bike leasing
Hansefit corporate benefits and other attractive benefit partnerships
Rooftop terrace, quiet room and several comfortable break rooms
Nearby L&T staff parking and free underground bicycle parking for bikes
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